The final round consisted of the BlackBerry Z10, the BlackBerry Z30, the BlackBerry Leap, and the BlackBerry Passport, and there was a clear winner.
Coming in with 59% of the votes, the Passport is our favorite Berry. In a distant second place, the Z30 carried 25% of the vote, followed by the Z10 with 10%, and the way too underrated Leap with 5% of the vote.
The BlackBerry Passport may just go down in history as one of the most innovative products of this decade. When the market was flooded with slab phones who’s key differentiators were the curvature of their corners, the Passport rolled in with an entirely knew form factor. The square screen we had seen before in other qwerty devices, but never at such a grand size. It was soon discovered by users that Work Wide was much more than just a marketing slogan. Even the physical keyboard which BlackBerry is known for was updated in some fairly drastic ways. Most users found the three row keyboard to be quite awkward at first site, however, we soon found that even this was so well thought out that while we lost a row, we gained speed and accuracy. Capacitive screens became passé once BlackBerry users got their thumbs on the capacitive physical keyboard.
Coupled with the greatest mobile OS on the planet, BlackBerry users knew that the BlackBerry Passport was heads and shoulders above any other phone on the market.
Nearly two years after the introduction of the Passport, it’s still the best of the best!