Worlds Worst BlackBerry Passport Sales Prediction Unveiled

sold sold

Prior to the launch event on Wednesday there was plenty of speculation as to how the BlackBerry Passport would be greeted by customers, particularly in the US, some positive, many negative stuck in the unique US/UK mindset of ‘BlackBerry are dead’, an idea not really shared in the rest of the world, strangely.

BlackBerry’s decision (or one forced on them by US carriers intransigence, who knows) to make the phone available on Amazon & Shop BlackBerry unlocked at first prior to US carriers rolling it out meant that we on the outside got a pretty good idea of demand.

And, I think it pleasantly shocked everyone as the phone sold out in 10 hours flat.

No one would have been more surprised by this than Andre Yoskowitz of Afterdawn who proceeded, with hindsight, to make make a prediction that was just a tad off the mark…

Strange new BlackBerry Passport to cost $599 unlocked at launch in the U.S.

BlackBerry’s strange new square-shaped Passport smartphone will go on sale on Wednesday at $599 unlocked, once again guaranteeing that they will sell no units.
The device has a full physical keyboard and a 4.5-inch square touchscreen at 1440×1440 resolution. Under the hood is a quad-core Snapdragon MSM8974 processor and 3GB RAM with Adreno 330 OpenGL. A 3450mAh battery will allegedly provide better battery life than high-end iPhones and Android devices.

Little else is known about the device, or at least confirmed, but we should know more on Wednesday.

BlackBerry CEO John Chen seems happy about the phone and pricing, claiming that they could sell it for $700 to be in line with other devices of its caliber, “but I figure that to try to get the market interested, we’re going to start a little lower than that.”

Besides the keyboard, Chen says the strange screen will benefit users who need to read more or be more productive on their phones. “You really are seeing a more entire picture than seeing a sliver of a screen,” he added.

The device may have some enterprise or international fans, but nobody in the U.S. is going to pay $599 for the Passport when the iPhone 6 and Samsung Galaxy S5 cost $650 unlocked. Sorry.

Oh dear Andre.

200,000 units later…

Maybe it’s time for a new phone to keep abreast of things.

Can I suggest a Passport?


Bigglybobblyboo is a legend almost nowhere at all. He is a founder member of UTB and spends his spare time taking out his anger at the world with a fishfork and a spatula. He is also a Cribbage Master, having won 1 fight online as the other guy refused to turn up out of fear for his life.