We all talk about our phones.
We talk about the apps, the connectivity, the specs, the storage, etc. But what we don’t often talk about is the actual “phone” part of the phone! In the “real world” phone calls are critically important.
I’m in business. I need to make mobile phone calls. I need the calls to my customers and staff to be solid, clear, and consistent, and I chose BlackBerry for their high quality handsets. So let’s talk Paratek…
On March 8th, 2012 BlackBerry (then RIM) acquired Paratek Adaptive RF, and on that day set upon a path that nobody else has or can travel. This antennae tuning technology allows BB10 handsets such as the Z30 and Passport to not only acquire a signal earlier than other handsets, but to maintain a weaker signal where others would drop a call.
Last week, a friend (who I will call Ross for anonymity) told me that the cellular reception in his house downstairs was terrible. His Samsung cannot hang on to a signal there for the life of it. Of course he knows what my mobile brand of preference is, so he decided to perform an experiment (he’s pretty much a geek like me). Ross asked to borrow a Z30 from another friend who happens to also be on Bell (and upgraded to a Passport).
Ross slips his Bell SIM into the borrowed Z30, and in his own words declares it as running perfectly fine. It has signal where the Samsung could not acquire or maintain, thus allowing the possibility of getting rid of his home land line and its costs. On top of that, he states quite clearly that the audio quality of the phone calls are demonstrably better. In addition, the people on the other end are shocked that the Z30 speakerphone sounds (to them) as if you are on the normal handset and not actually using the speakerphone!
Ross is now looking at a new Passport.
This is the real world.
The friend who he borrowed the Z30 from bought it so that she could actually have a phone that worked better as a phone. So delighted, she upgraded to the Passport! Her Samsung was no good either!
This is the real world.
Another buddy I’ll call Ron (for anonymity) got a Z30 and tells me it’s the best phone he’s ever had! He also had a Samsung. It pissed him off daily, and now he is happy!
There’s more, but the killer app is about being a phone. First and foremost a phone. It doesn’t matter if I’m calling a friend, family, workmate, or anybody. It has to work, and BlackBerry with Paratek technology is the best. The gold standard, like their security.
With best in class call quality and antennae technology built-in, and the fact that you get expandable memory (SD slot), full Bluetooth implementation, BBM voice and video with screen share, WiDi, Miracast, and hundreds of thousands of apps from BB World and Amazon it’s hard to find a better solution to your mobile needs.
Back to black is where it’s at.