After the train wreck that was the fApple Launch earlier this week, we’ve been re-introduced to ‘wearables‘. Wearables are polarizing, either you like them or hate them – there seems to be little middle ground. Personally I’ve grown up wearing wristwatches and still have a few, but don’t wear them anymore as it’s basically become an inconvenience with cuffs and my trusty Z30 always nearby.
Marketers view this as a huge potential untapped market since most teenagers and many folks in their 20’s and 30’s have never (or rarely) worn a wristwatch. Recipe for a wearable – take a watch that communicates with your smartphone and add a few cool features and there you have it! Calendar reminders, texts, and emails are some of the more obvious utilities but they extend beyond work. Step counters, heart rate monitors, medication reminders, sleep monitors, and calorie burning are some some of the health related utilities.
There are rumors circulating that BlackBerry is testing the waters and may or may not move into this arena.
So let’s end this hot topic with a poll-