Not only is the PassPort beautiful in terms of function, International Forum has determined that two BlackBerry devices are beautiful in terms of form as well. As winners of their prestigious design award, the BlackBerry Passport and BlackBerry Z3 smartphones were honored with the iF DESIGN AWARD 2015, and are among the winners of the renowned iF label with these comments:
”Inspired by the passport, a universal symbol of mobility, the BlackBerry Passport is perfect for traveling light. To continually evolve, the BlackBerry Passport leverages our strength and heritage, yet is new and innovative. The touch-sensitive keypad affords an efficient typing experience, blending the digital and the physical. To enhance the experience, we used the typeface Slate in the same size and color for the physical and onscreen keys. The stainless steel frame, inspired by modern architecture, is exposed to celebrate durability and visual lightness. The display glass is shaped and polished to perfection, fully integrating into the overall form.”
BlackBerry Z3 – Minimal Design, Maximum Content
“Built with precision, the BlackBerry Z3 makes the BlackBerry 10 experience accessible to all in a 5” form factor. With a modern and minimal design, it is the perfect balance of utility and elegance. It shares a similar construction to the BlackBerry Passport, holding all elements together in unity. The result is a product that looks and feels slim, yet is highly durable. Audio ports are precision-drilled by a laser to have a unified look with the rear pattern. The alignment between all details and display create a composition that reflects harmony, clarity, and care.”
Not a small deal.
About iF Design:
Since 1953 iF has been a capable and reputable provider of design services at the interface of design and economy. It is our aim to strengthen public awareness of design. To achieve this, we take great care in extending the communication network that we have built through our design-oriented activities over the years.
Both will be displayed in one of three upcoming iF design exhibitions in Hamburg.
Of course, there are 50 people with a Passport that is even more beautiful. One of them is our own razrrob (see below):