The story of BlackBerry and the Three Phones

It’s not wide enough! It’s not tall enough!

Photo of nine month baby crying, isolatediPhone-4S-keyboard-portrait-and-landscape


Blackberry Passport7351445490_74a0f14219_b

After seeing the Passport, we are starting to ask ourselves.. how did we ever get into this long narrow phone thing anyway?

Oh yes the iPhone. Blindsided the market and took all the phone manufacturers by surprise. So not knowing anything better to do – the other manufacturers went scrambling to come up with a clone. Of course, it had to, as a minimum, look and function the same, and there was only time for the minimum, not enough to completely rethink the sanity of the design.

People accepted this handicap as a “feature” cuz would ya look at that! GEE WHIZ if it needs to be wider all you have to do is turn it and WIZBANG it reorients to landscape mode ! Just ignore that keyboard covering up everything leaving you two lines of text and making the vertical deficiency EVEN WORSE. Your choice, vertically challenged, or horizontally challenged. Either way it’s a handicapped device passed off with distraction and magic tricks and gimmickry of which the novelty is wearing off and we are now finally seeing that the Emperor has no clothes. Well some of us anyway, gathered here at UTB.

Well at huge risk, near the bottom of their game, BlackBerry has done just that – rethought the sanity of the iphone form factor! and the whole idea of a keyboard that has to take up your valuable display real estate, and the insufficiency of BOTH landscape and portrait mode.

Yes it’s odd, because anything that is not what you are used to is odd. But BlackBerry is leading the charge back to sanity. Don’t worry, you’ll get used to it, real quick. And those old fashioned rectangular things with round corners are already starting to look dated and well, odd.


I am a long time BlackBerry user and fan. Beginning with the 7520, I have recognized the value of subtle productivity enhancements in BlackBerry devices for business communication and have never since strayed. Even when the iPhone took the market by storm, I was unimpressed, because it did nothing to help my business needs. Currently enjoying my one handed dream phone, the Classic! BB10 with a toolbelt! Today I contribute to UTB whenever I feel that I can help enlighten someone on the benefits of using BlackBerry over any other platform.