When the Passport came out many reviewers were sat by their computers on launch day poised and ready to go. No sooner had the launch event come to an end and the interwebs were suddenly flooded with the thoughts of the tech mighty, many.of which were positive, others almost vitriolic in their negativity.
I’ve been through a number of the negative ones and there seems to be a number of common denominators.
Without wishing to pick on anyone, I’m going to use Thomas Tamblyn’s review for the Huffington Post UK as an example if for no other reason than it was actually quite comprehensive.
Thomas used the Passport for 5 days in which time he discovered the following;
1) The Passport is NOT the same shape as an iPhone. This disturbed him so much he dropped it on his face. Twice.
2) Between BlackBerry World and the Amazon app store there’s no Instagram, BBC iPlayer or Feedly apps. Which is strange as i have BBC iPlayer and Feedly on my Z30, and by typing the word ‘INSTAGRAM’ into the BlackBerry World search he might have been fascinated to try out something called iGrann. It does appear first, after all. Oh, and there’s no Edmondo either. Despite the fact there is.
3) The keyboard is not the same as an iPhone.
4) The battery life is AMAZING! Probably because there’s no apps, of course. Which there is.
5) The Hub is really confusing compared to the simplicity you get on an iPhone of having all your messages scattered all over the place. That’s much easier. Although it’s not.
6) Here’s a BIG one (mentioned by quite a few negative reviewers), did he mention the size? People laughed at him! Because it’s not the same shape as an iPhone.
In Thomas’s case there was one killer line which said everything…
‘This has become apparent today because I’m carrying my (actual) work phone with me as well.
It’s an iPhone 5C’
And there it is.
Thw biggest problem many of these reviewers have is simple.
It’s not an iPhone. It doesn’t even LOOK like an iPhone. At least if they’re carrying an Android device they can pretend it’s an iPhone.
And this horrific fact means thay they must either not bother to use it properly as it has been dismissed from the beginning, or make sure they save the souls of others by deliberately misleading their audience.
Heaven forfend it would be the second.
Then, of course, they are inundated by offended BlackBerrians because they are fed up of BlackBerry 10 being misrepresented.
Which usually ends up with the reviewer looking a little silly.
So, here’s my advice for any reviewers of the BlackBerry Passport. It’s NOT an iPhone, doesn’t ACT like an iPhone and doesn’t WANT to be an iPhone.
If you start at that point, you may just have a chance.
Because if it’s not for you, that’s fine. Just make sure it’s for the right reasons.
Not just because it’s not an iPhone.