The Dumbing Down Of “Courage”

Apple’s Phil Schiller made the world just a little bit dumber the other day. He actually had the unmitigated gall to insinuate that it took “courage” to remove a 3.5mm headphone port from an iPhone. Somehow I don’t really think that Phil has a true grip on what the word “courage” actually means. Let’s help Phil out, shall we?


OK Phil… have a seat and listen up will ya? Also please show this to Tim because I’m pretty sure he approved it.

Courage is what our men and women in the forces have and need to defend us from threats in and outside of our borders.

Courage is what it takes for a fire fighter to enter a burning bulding to rescue someone in distress.

Courage is a Coast Guard crew effort to rescue people in a floundering ship in a storm.

Courage is any person helping any other person in terrible trouble at their own risk.

I’m kind of thinking that Phil and Tim probably still don’t get it, so let’s look at the dictionary…

: the ability to do something that you know is difficult or dangerous

:  mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty

:The state or quality of mind or spirit that enables one to face danger, fear, or vicissitudes with self-possession, confidence, and resolution; bravery.

Well Phil, removing the headset port is obviously NOT “courageous” is it? No… Seeing through your thinly veiled “courage” reveals nothing but another selfish business move to lock more unfortunately gullible people into the ever closing in “walled garden” that is Apple. A desperate attempt to line the pockets as iPhone sales continue to plummet.

But wait… what if “courage” actually could be applied to a smartphone? How about this?

Courage is creating the best smartphone OS on the planet (BB10) from scratch when you’re still selling millions of your phones on an established OS.

Courage is coming out with a device like the Passport which is killer in all respects despite what the “media” has to say.

Courage is maintaining your core values while supporting other platforms.

Let’s just stick to the traditional use of the word and use it to define people and causes that we can look up to. Not posers on a stage pumping features nobody asked for or wants.


Dave out.



Dave Matthews here. I'm a phone guy by trade supplying VOIP systems for business and industry. BlackBerry devices, playing PRS guitars in my band, golf, and RC flight are my current passions.