The Death of iTunes Promises Trouble

Are we ready for the potential issues of ending iTunes?

The news is everywhere. Apple is ending iTunes. With Apple’s newest desktop software update, iTunes will disappear, to be replaced by three apps. Instead of the crowded iTunes app, there will be an Apple Music, Apple Podcast, and Apple TV app. While Apple users were quickly excited to hear about a potential faster experience thanks to three slimmer apps instead of the bogged down iTunes, I can think of several reasons why those same iPhone users may soon be complaining.

The following potential issues are based solely on what I’ve become accustomed to with Apple updates and business practices. I’m not claiming insider knowledge, I don’t have any. I’m not trying to start any rumors, who needs those? Instead, I just want to get these thoughts out publicly, so that when and if any of these occur, I can say “I told you so”.

Will the new apps work?

These are simply desktop versions of apps that are already found on iOS. Why wouldn’t they work? Because the “it just works” slogan hasn’t really worked for Apple in years. It seems that each new update that Apple releases brings a whole new category of odd issues and glitches which require major updates to fix, which in turn bring a whole new host of odd issues and glitches. It’s the circle of life, Apple style.

Will your iPods work?

Apple has seen a steady decrease in iPhone demand, which also just so happens to be Apple’s primary moneymaker. We know that Apple depends on a very short upgrade cycle for Apple users. This is the company that is fighting against right to repair laws so that they can be the only ones repairing consumer’s devices, or telling customers they need a replacement.

There are still many users out there that use old Apple iPods. Some even with the Classic devices that have no method of adding or managing music other than iTunes. With Apple bringing out a new generation of iPod, does anyone really think that these three new apps will work with these old devices? Planned obsolescence is more than an annoying phrase when it comes to Apple, and I’m guessing users will soon find that the music library on their older model iPods will never change after this update.

Increased revenue for Apple, and increased bills for users.

Apple likes to charge. A lot. No one else in Apple’s space is able to charge as much for so little. Apple users expect premium prices for their devices and services.

Now that streaming music and video is is the norm (thanks Netflix) who else thinks that by splitting iTunes into three apps, that Apple will find a way to wrangle even more subscriptions from users?

Let us hope for Apple users that Apple truly is just providing a better experience. But that wouldn’t be in keeping with the Apple which I know. And I have a feeling that we will see more than a few examples of Apple’s nasty business practices soon with this change.


Founder & Owner of UTB Blogs. Former BlackBerry Elite. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.