The BlackBerry Priv Will SELL BIG – Here’s Why!


Ok, let’s for just a moment move on from the Android/BlackBerry 10 debate and consider just how well the Priv is going to do. Forget what you want for a minute, whichever side of the fence you are on, will the Priv sell?

You bet your life it will. It’s going to sell BIG. Here’s why…

1) Androidia is awash with boredom, hubris and failure. ‘WHAT? They won the smartphone wars! They’re like 80% of the market!!’ Indeed, but it’s at a tipping point. Boredom because Samsung and HTC have run out of ideas with what to do to get people to buy the next one. Hubris because Samsung thought that their brand was SO BIG (wrong!) that they could ‘pull an Apple’, remove the SD card slot and get Androidians to stump up for ever more increasing internal memory options. BAD MOVE. Failure because while Samsung missed their SG5 and SG6 targets by a country mile they’ve managed to squash HTC in the process.

2) Andoidians have very few options. There’s nothing going on. All the phones look the same. The excitement of the early days is well behind them and no one is doing ANYTHING different. If you want to stick with the Android OS it’s same slab, different day.

3) 80% of the world don’t want an iPhone. Forget what Apple trumpet. They have only made headway in the US, Australia and UK (to my eternal shame) recently. Even in these countries they are, according to Kantar, they can’t get past around 35% market share and in other countries it’s WAY lower, sometimes close to ZERO. Apple’s supposed hegemony of the smartphone world is, like their advertising claims, the same old smoke and mirrors. The vast majority DON’T want an iPhone. They want a choice.

4) Carriers are, er, carrying it. Since the Z10 carrier support has been a real issue, particularly in the aforementioned US, UK and Australia with carriers either point blank refusing to stock BlackBerry devices (funny how that correlates to Apple – I’ll leave that one with you!) or, actively putting people off. In the US, at least, it would seem carrier support is coming (in the UK I hope EE, O2, Vodafone and Three sit back in envy as Carphone Warehouse clean up with their exclusive, I really do). Strangely, of course, in countries where it was considered by local carriers that BlackBerry weren’t actually dead, such as South Africa and Indonesia BlackBerry 10 sold in buckets. The Z3 is currently the most popular phone in South Africa, of course for those of you outside SA, you’re not supposed to know that. in other words, where BlackBerry have garnered carrier support, BlackBerry devices SELL.

5) The vast majority of Androidians are ex-BlackBerrians. It’s only a few years back when BlackBerry OWNED the smartphone market. The first iPhone came out in June 2007 and BlackBerry’s market share showed no signs of the fall to come for some time after that. That’s an age in tech terms, no time at all for us humans. Yes, in the intervening 8 years the kids have been buying phones but for anyone (which is most of us) over the age of 30 BlackBerry was the original standard bearer, we had it and we loved it. Interestingly despite the huge amounts of dung thrown at the company by ex-BlackBerrians (who felt they’d been left behind by the app revolution and that the company had let them down) there’s still a latent brand loyalty out there that they’ve never replaced with the likes of Samsung/Google or HTC. The ‘if only BlackBerry made an Android device I’d be back in a heartbeat’ cry has been heard for a long time now. Well, now they have – and they’ll buy it. As I saw one tech blogger say about the Priv today ‘BlackBerry, PLEASE don’t let me down again’. Whilst I would argue all day with him about what he means by that, it shows you how much latent love there is here.

6) For all the reasons listed above there is a HUGE BUZZ about this device right now. It ticks all the boxes Androidians want to see. It’s actually got something new for them (which they haven’t seen for a couple of years now) without them having to change OS. ‘Priv’ or ‘BlackBerry Priv’ has been trending like crazy on Twitter. You wait until they actually start using it because…

7) The Priv’s BlackBerry 10 features will get the traction we always hoped for with BlackBerry 10. BlackBerrians have always said, and we all know it to be true, that get the Hub, picture password, universal search, the KEYBOARD (both physical and virtual in this case) into people’s hands and they love it and want to tell the world. You and I know this is what happens with BlackBerry 10 converts. Well now you’re going to see an absolute ton load of BlackBerry Androidians saying the same thing, just because they (think) they can stay Androidians whilst saying it!

8) Last, and by no means least, a Forum Moderator of a supposed BlackBerry fan site, called Branta, says it will fail. Yes, my friends, like night following day whenever BlackBerry seem to be on the verge of success with something you can rely on someone in an official capacity from CrackBerry to attempt to run down the whole idea:

Branta CB

Yup, you can safely rely on the fact that whatever he predicts the opposite will happen.

The Priv is pushing at an open door. When BlackBerry first decided to make an Android device I’m sure it was part of their cross platform software strategy (think the BlackBerry Experience) and using it as a showcase for BlackBerry 10 features on other OS’s. They couldn’t have realised in the intervening months just how badly the traditional Android OEM’s would perform. Android is crying out for the Priv and BlackBerry’s device division is crying out for a big winner to show the world BlackBerry are back. Androidians can come BackToBlack in a way that they never thought possible, they don’t have to swallow their pride and we get to embrace their love of what we know they should have loved with us in the first place.

I think we just found a match made in heaven.


Bigglybobblyboo is a legend almost nowhere at all. He is a founder member of UTB and spends his spare time taking out his anger at the world with a fishfork and a spatula. He is also a Cribbage Master, having won 1 fight online as the other guy refused to turn up out of fear for his life.

  • razrrob

    Great post Biggly!

    Luckily there are still a few fans of BlackBerry over at CB. Here’s one response to Branta-

    “You might be hanging out with the wrong crowd, mate.
    The past couple weeks I have had guests staying at my house from various part of the world, including a famous scientist from the UK. No one said a negative thing about my passport, but quite the opposite. My feeling is that if one makes decisions based on fear of peer ridicule, then one is either a child or an under achieving adult.”

  • Martin

    It’s nice to see CB being outed, I don’t understand all of the hate towards BlackBerry, if you choose to move on to another platform, other being inferior in my mind, just shut your trap and move on all ready.
    Nothing compares to the flow and ease of BlackBerry 10.


  • Anthony

    CrackBerry moderators are douches. It’s a requirement at that site.

    I won’t buy the PRIV. I choose BB10. My next device is the new Passport.

    The PRIV should do very well for BlackBerry. Many people want the physical keyboard. I’ll speculate it will fly off shelves.

    Android and iPhone users I meet know about the PRIV and and comments are NOT negative.

    However, BB10 still needs to sell well. Support BB10, buy a BB10, spread the word about BB10. Let the Hemdroids buy the PRIV. They’ll appreciate some “BlackBerry Experience” on a “Google-centric” privacy-destroying dating-mining-whore advertising-spamming Android device. locco_smiley_20

    • razrrob

      Don’t mince words Anthony, tell us how you REALLY feel! =))

      • Anthony

        locco_smiley_6 CrackBerry

        locco_smiley_6 Android

        • Martin

          locco_smiley_36 locco_smiley_35

  • newcollector

    I did like how some fans clearly said Branta was hanging with the wrong crowd. I totally agree since no one, I mean no one thinks my Passport is a joke. My son’s tease me about BlackBerry, but they both readily admit my Passport is a productivity beast.

  • Bastakiatavich

    @Anthony, spot on!
    I know enough people who are interested in the BlackBerry Priv and several who plan on buying one. I will not buy it precisely because of Android, but will be happy to see others buying it. I will be buying a BB10 version If released else a new Passport.

  • ivantwilliams

    To me, BlackBerry has a responsibility to price the Priv VERY well. There is a market, up for the taking, but, bad pricing – despite those who really want the device – will certainly make a difference.

    A few fun months ahead, awaiting the official details, i.e. pricing…

    • SipoKapumba

      I agree. The price should be just right. The Android world is awash with phones with high-end specs but lowly priced. Let’s wait and see.

  • I almost get an upset stomach and a headache when I think about the Orange splat. God bless you if you can go over there and peek around without getting brain damage, an ulcer, or both.

    Good points on the Priv, Biggs. I believe it will sell very well. This is a great time for BlackBerry. The company is turning around and the Priv will be the proof.

  • Brad

    People that make such inane comments as “I don’t think the majority of potential UK buyers will be too interested in a legacy feature when the brand name on the box will make them a target of peer ridicule” have an obvious agenda. An anti-BlackBerry agenda. And I must ask, why would a supposed BlackBerry fan site, allow someone on their staff that is so obviously trying to kill the purpose of the site? This is nothing new. We begged them to deal with Branta and his little group years ago now. They didn’t. And as fan after fan leave their site for other sites, and they’re left with only trolls, well that’s the choice they made.Hope they enjoy it.

    • I’d love to flush them all down the toilet together, directly into the sewer, where they belong. :P

  • BB Racer !!

    Just a thought, if the PRIV. Can add the Android OS it can easily add the BB10 OS hence more sales. PRIV Android and Slider BB10. Nice clean clear choice when you order the phone. You order the OS of choice either Secured Android or BB10 and color. I smell serious sales here for BlackBerry if that were possible.

  • SipoKapumba

    To differentiate the Priv from BB10 phones, it should have the BlackBerry logo and the Priv name on the front of the phone, where normally the BlackBerry logo and name are placed. Right now, from the samples we have seen, even in the official video, the BlackBerry logo and name are prominent, which makes for some confusion when marketing the device. Let Priv be the Android range of BlackBerry phones, while BlackBerry remains the preserve of BB10 phones.

  • bungaboy
  • shanerredflag

    Great read Biggly…bout time someone called out Mr Branta, for whatever reason he’s decided to come into the only (mostly) positive thread over there and ridicule, berate or threaten…well done.

  • He’s very scary, isn’t he? Gosh

    ‘I’m in the fortunate position of being able to take my own remedial action rather than reporting and waiting for a moderator to review. Company performance, products, services, and stock trading from here on, or it may be the last post you will ever make at CrackBerry.’

    Fortunately the site has policies against bullying so I’m sure it will be dealt with swiftly.