Take 2 Phablets & call me in the morning??

(courtesy of berrygeeks.wordpress.com)
(courtesy of berrygeeks.wordpress.com)

Within the last two months we’ve seen Blackberry announce (and possibly hint) at some major Healthcare news-

15 Aprilannounced a partnership with NantHealth to “collaborate on the development of HIPAA and other government privacy certified, integrated clinical systems that transform the delivery of medical care” via cloud-based services.

03 Juneannounced a native mobile application developed by CellTrak to “offer home healthcare agencies secure access to CellTrak’s HealthLink™ their data integration server.”

09 Juneduring an interview with Khoirul Amin of the Jakarta Post, BlackBerry CEO and Executive Chair John Chen was asked “Do you have any plan to launch other products besides cell phones in Indonesia?”His response was quite telling- “If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet.
I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology. But, if I have the opportunity I will go to phablet. […] we will build what the market wants.” (italics added)

11 Junean announcement from Rocky Mountain Human Services a “Denver-based nonprofit that serves nearly 10,000 individuals with cognitive and intellectual impairments. We turned to mobile technology to allow our 350 employees to communicate on-the-go and share critical data and information while visiting and working with children, individuals and families who have suffered brain injuries, developmental delays.”

Their decision was based on #4 factors-
1. Level of Security
2. Remote Control
3. Simplicity
4. Future Capabilities

Due to the private nature of individuals’ personal medical information the last thing a patient, their physician, hospital, or BlackBerry want to occur is a hack of information – as we’re well aware with the other platforms security is an afterthought and only addressed in a reactionary manner – after it’s too late.


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  • MePiikan LzBolaz

    Sounds to me like a new high end device with some killer specs would fit this market nicely… locco_smiley_14

  • razrrob

    That would be some awesome positioning by BlackBerry – in 2013 the medical tablet market was $13 Billion

    • MePiikan LzBolaz

      Quad core processor and high RAM is really good for handling large images like say…digital records and x-rays. *pensive*

      • razrrob

        So if BlackBerry were to combine that with a high resolution screen in a Phablet a radiologist a hundred miles away from a patient could receive a real-time image in a secure manner and make a diagnosis almost instantaneously – WOW!

  • Excellent work razrrob.

    Would the phablet be built by Foxconn I suppose? Or, since it would be a high end device BB might build?

    For me, I want a Z30 and then a Windmere. See!? I’m easily satisfied.

    • razrrob

      thx James!
      Given the specs are already floating around and a timing has been released (tho’ this is not confirmed) Foxconn would make the most sense since no other manufacturer deal has been announced. The price point should be interesting.

  • xBURK

    This is exactly what I’ve been hoping for. If BlackBerry just focuses on high end devices for Enterprise/Health Care/Governments etc.. everything will just fall into place. Just like the good old days. There is no better way of spreading positive word of mouth than having thousands of employees showing off what their new work device is capable of. It worked before, I have no doubt it can again.

    • razrrob

      Hey xBURK,
      This would seem to be a logical line extension for BlackBerry when you factor in security, handsets, and MDM which covers 3 of the 4 pillars involved in the core focus. I do agree the utility Gould be extended beyond HealthCare and into other sectors such as Military, Government, large corporations – almost any situation where detailed, real-time data needs to be quickly & securely shared.

  • web99

    Well I believe that BlackBerry is perfectly positioned for that market. They have the security, a superior BB10 operating system and the partnership with Foxconn.

    I think that if they make a second attempt at a tablet as part of this deal it will be a lot different. They have already gone through the process and now can avoid the pitfalls that hurt them with the PlayBook.

    • razrrob

      Hi web99,
      Yes, BlackBerry has learned a lot since it’s first foray into tablets via the PlayBook. Given the savvy and tactical skills of John Chen it may be a tablet, who knows, maybe the ‘phablet’ comments were just a red-herring?