STAGE360 Music Launches on BBM Messenger

BBM brings new feature for South African users. Stage360 Music will provide content to BBM users in their country.

What is it?

Johannesburg, South Africa – 5 July, 2017 – Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, today announced the launch of STAGE360 Music, a South African first mobile music and content service. Designed for the urban market, this 360° view into music and urban culture, is completely mobile, social and live.

Artists and fans alike simply need to download BBM Messenger – offered free from any App store on Android or iOS devices – to access STAGE360[1] from the BBM Messenger Discover menu.

The concept of STAGE360 is to empower musical youth within South Africa, says STAGE360 Founder, Julian von Plato: “We have identified the best possible partnerships to reach this goal and ensure dreams become reality. BBM Messenger’s content and services target the urban youth market with its robust technology platform and social community, making it the perfect home for STAGE360. With the support of BBM Messenger and our media partners, the service gives everyone the opportunity to engage with the youth.”

Within a three-month cycle, 20 artists will be selected, provided with challenges and six will go through to perform at South Africa’s top events across the country. One final artist will receive a produced single and music video that will be distributed across the STAGE360 network of partners. They will also receive their own channel on BBM. This cycle of finding South Africa’s best talent will be repeated each quarter.

STAGE360 Music sits as an icon within BBM Messenger’s Discover ecosystem of content and services. It is accompanied by categories such as News, DiscoverTV (soccer, kids, life, planet, animals, extreme, fitness, food, cars), Football365 (Live Scores), Rewards, Channels, Subscriptions, Stickers, Games and many more to come.

Read the full press release.

Roy Shpitalnik

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