Square Logic – BlackBerry Blog Looks at Passport’s Design

Just the other day, Brad wrote about his excitement for the upcoming BlackBerry Passport, and today the Inside BlackBerry blog has a great article on its design. There are benefits of having a wider screen – 60 characters wide – both for reading and general productivity, without having a virtual keyboard taking up your screen space. I definitely feel that despite the nice size of my Z30, there are some cases where the rectangular screen just may not be optimal, whether in portrait or landscape – particularly for tasks like viewing schematics or using full-featured websites that are crippled in their mobile incarnations.

But what really got me was this beautiful rendering of a spreadsheet open on Apple and Samsung devices versus the passport:


Is there any question as to which would be more useful for doing ACTUAL WORK?

– emstardeluxe (@emstardeluxe)

  • MePiikan LzBolaz

    To be honest, everyone has needs that are only matched by what is best suited for them. The people who whine about the Passport being ugly can go and crush some candy while being angry at their birds. This device DOES have a market for it and I’m glad to be one of the lucky ones who wants it. This will be perfect as a work tool and am most certain that a whole lot of people and companies will be buying this.

  • shanerredflag

    I know I’m excited…will be an early adopter guaranteed. Spreadsheets, flow charts, images etc etc…it’s going to be great!

  • web99

    There is definitely a market for the BlackBerry Passport. Especially for those who like the screen real estate. Despite what some of those naysayers are saying about it, I see it doing well.

  • Blackjack

    Absolutely right emstar.

    The square format is for utility. Always having to choose – do you want it tall or do you want it wide? How about both? Even for web browsing – tall means small print. Wide means not enough rows and constant scrolling.

    Passport is a stroke of genius for mobile productivity.

  • Brad



  • Canuckvoip

    The passport is a tempting device. What to do…

  • Anthony

    I’m going to thoroughly enjoy whipping-out this bad boy when some douche pulls out a Note. locco_smiley_39

    • Blackjack

      Whipping out your what? locco_smiley_8

  • SipoKapumba

    This phone is radical and innovative in design. Clearly, it is intended for the “prosumer” end of the market and not the media consumption market. I thought it was odd looking before the official images were released, now I think it is a beautiful and unique phone. Once the people in entertainment start sporting it, it will explode like the Beats headphones. People will gravitate towards it out of curiosity and love it for its specs and features. It looks like a winner for BlackBerry.

  • newcollector

    When I saw how an Excel spreadsheet rendered on the Passports, knew for sure that it is the phone for me. Someone at BlackBerry knows what they are doing. My opinion of the Passport has gone from button ugly to a beautifully crafted phone. Never thought I would want to go back to a keyboard again, but the Passport has changed my mind.

  • Azensun

    Very nice article, emstar! I have to admit that seeing these pictures makes me want to get one into my hands even more. Truthfully, I’m not sure I like the design, but I want to keep an open mind as I can’t imagine using any device other than a BlackBerry.