Should Apple buy BlackBerry?

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First… give me a few minutes.

Ahhh hah hahhh haaaaa haaa haa HAA HAA HAAA!!!!!!!

There. I’m ok now. Wait.

BuAAAA haaaa hAAAAAA!!!!

Ok. Well that was funny.
But not to the writer of an eWeek article, Wayne Rash, praising BlackBerry for some of the great BlackBerry features that Apple could really use. He listed five of them. I was moving right along with the author, thinking wow, the tide has turned! An eWeek writer comparing the iPhone 6 to the BlackBerry Z30, and giving the Z30 some props over the iPhone 6!

Five Things Apple Could Learn From BlackBerry About Phone Design

While working with these devices, I ended up using the BlackBerry Z30 for a few months. I grew to appreciate some of the innovative features that BlackBerry designed into the phone, a few of which made my life far easier than mobile phones usually do.

Then came time to review the iPhone 6, so I put away the Z30 and started using the Apple device for daily use. There are a number of reasons the iPhone 6 is an improvement over the earlier models, not the least of which was a screen that’s large enough to use without the constant stream of errors that earlier iPhones brought about.

But the change from the BlackBerry handset to the iPhone was not without its adjustments. In fact, in a few areas, the BlackBerry beats the iPhone in a big way.

Good! The tech media is waking up. SO let’s see what the author has discovered:

Multitasking: When I tap on the link to a Website in an email message on the iPhone 6 (which is running iOS 8.1 as of now), the email application closes and is replaced by the Web page. When I want to go back to my email, I have to close Safari and start the email app. Each time I want to move between them, it’s open and close all over again. When I wanted to do the same thing with the Z30, I could simply minimize the email message and open the browser, but then I could leave the browser open and move back and forth by simply tapping on the minimized image of each. The Z30 could run eight such sessions at the same time with all of them remaining fully operational. It’s worth noting that both the iPhone and the BlackBerry use similar OS kernels based on Unix, so it seems likely that iOS could multitask if Apple wanted to do it. – See more at: http://www.eweek.com/mobile/five-things-apple-could-learn-from-blackberry-about-phone-design.html#sthash.tQuIGhk9.dpuf

A Unified Inbox: While Apple consolidates all of my email into a single inbox so I can look at all of those messages at the same time, when the time comes to read text messages or social networking, then I have to switch to a different app in a different window. BlackBerry Hub solved all of this by consolidating everything into a single inbox, or you can select them by type easily and quickly. This means that I can see all of my incoming messaging in a single glance, which is vastly more efficient than having to move between them as I do with iOS.

A Keyboard that Learns: Actually, the iOS keyboard used to learn how I typed fairly quickly, but apparently that capability has been lost with iOS 8.1. A good example of this is how I usually sign my email messages, which is with my initials, “WR” at the bottom. Now the predictive text in the iOS 8.1 keyboard has never learned that when I type “Wr” or “wr” the letters should be capitalized. The keyboard on the BlackBerry Z30 not only had predictive text that was easy and fast to use, but it learned quickly. Autocorrect in earlier versions of iOS also learned that, but it no longer works and that slows down my email writing.

BlackBerry Balance: Perhaps one of the most significant features that BlackBerry has developed is BlackBerry Balance, which essentially lets you divide your device into two personalities, one for personal use and the other for work. The two sides are separate from each other, and data from one cannot make its way to the other. This means that users can’t make insecure copies of sensitive information and it means that the IT manager can wipe company data without affecting personal data. While there are third-party secure containers available for iOS, they also require third-party mobile management systems, something that may be out of reach for some companies, especially small ones.

Adaptive Antenna Systems: The antennas in the Z30 are things of wonder. They could draw in cell signals and WiFi in areas where other phones could never find a signal at all. Dropped calls became a thing of the past. While the MIMO (multiple in multiple out) antenna system on the iPhone 6 improves its WiFi performance, especially when working with 802.11ac access points, those haven’t helped cellular performance. And I just hate dropped calls when I know they’re not necessary.

Excellent! But there is so much more. Oh well it’s a start I’ll take it. This guy is really open minded about BlackBerry. Or so I thought. Until the conclusion:

But still, there are things that Apple could do to make the iPhone more useful and more efficient. Perhaps they are constrained by patents or by design philosophy, but from my viewpoint as a wireless phone user, I wish it could be the best of both worlds. Maybe this is the best reason of all why Apple should use some of its billions and buy BlackBerry.

Oh and he was doing so well. But still the Apple-should-dominate-the-world mindset.

Should Apple buy BlackBerry?

First. Why? BlackBerry is on the way to burying Apple. Apple is messing up big time with it’s latest iPhone with the same old App launcher O.S. BlackBerry is having nothing but success with it’s latest products.

Second. You missed the sale Apple, sorry.. The for sale sign is taken down, thankfully.

Third. Ethically, what they should be doing with their billions is refunding anyone who bought an iPhone 6. Bent or not.
OR paying their taxes in the U.S. or improving working conditions at their factories. Or donating to lost puppy shelters.

Apple now has to BUY innovation?

If you want the best of both worlds, Wayne, the answer is simple. BUY A BLACKBERRY!

Just for fun, join us in our forum to discuss what you think Apple would do with BlackBerry if they were to consume it’s intellectual property? HERE

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Blackjack

I am a long time BlackBerry user and fan. Beginning with the 7520, I have recognized the value of subtle productivity enhancements in BlackBerry devices for business communication and have never since strayed. Even when the iPhone took the market by storm, I was unimpressed, because it did nothing to help my business needs. Currently enjoying my one handed dream phone, the Classic! BB10 with a toolbelt! Today I contribute to UTB whenever I feel that I can help enlighten someone on the benefits of using BlackBerry over any other platform.

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