Would you rather… not!
Snap seems to be making some poor decisions. It recently overhauled Snapchat’s UI, which is seemingly universally hated. And even with users begging, Snap has made it clear that there will be no going back. Now, they have upset a celebrity with quite a following.
Snap approved and ran an advertisement for a game called “Would You Rather”. The advertisement presented a question. “Would you rather slap Rihanna or punch Chris Brown”. Too soon? Well, in some cases, it’s always too soon. This is one of those cases.
Snap has pulled the ad, but Rihanna took the time to respond via an Instagram story in which she stated,
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”
Perhaps the message will sting a little more since it was delivered via a competing social media app?
Snap has apologized for allowing the ad. “We are so sorry we made the terrible mistake of allowing it through our review process,” a Snap spokesperson said. “We are investigating how that happened so that we can make sure it never happens again.”
We know that many celebrities have a large amount of pull. They’re called influencers for a reason. I wonder, what will affect Snapchat’s user base more? A hated UI change? Or an ill conceived ad poking fun of domestic abuse and a very popular celebrity?
Source: Tech Crunch