I have to start by telling that I think Blackberry did the right thing in going Android. We have talked about it enough. It may seem far from us but if you look in depth, we may soon be facing a long process that will determine the continued control of the two major operating systems, Android and iOS.
A few weeks ago, Brad reported that Fortnite was launching its application for Android, but not through the Google store but through its own site, thus skipping Google’s “taxes” from developers whose apps are in the store. The interesting thing is that Epic is not alone at all and it seems that big companies have recently been trying to fight Google’s tax of every sale or sale from the app.
Google now charges 30% of every sale of an app, or 15% of a subscription made through the store. Without a doubt this is a high percentage, and Apple charges a similar amount. BlackBerry also charged 30% and we’ll talk about that soon. As stated before Fortnite is not the only one bypassing Google’s fees, Netflix has also begun a process whereby registration to the subscriber via the application will bypass Google/Apple and will be enabled through the browser rather than through the store in order to avoid paying companies.
Both Google and Apple are trying to block the ways the developers have found to circumvent them and it seems that this quiet battle could be very noisy in the near future if more big companies join the fight.
So where does Blackberry join the story? BlackBerry 10 (yes, I’m talking about BlackBerry 10) lost in the battle against Google and Apple because of apps, and it seems that the OS was ahead of its time, because today or more likely true within the next few years, it may have been a worthy rival to Google and Apple. We are all smart in hindsight, but maybe a smaller percentage charged just to bring the applications could attract more developers, especially today now that there is a struggle for to fight against the same application tax. Imagine a situation where BlackBerry offers developers a “tax” of only 10% on every sale, it is certainly lucrative for developers who enjoy extra income for every sale or subscription.
BlackBerry could also open its own Android store with no sales fees at all, but with the store’s security capability to prevent malware and unwanted applications from beating out Google’s own Play Store. Would users and developers choose a more secure store front that charges lesser fees to developers?
BlackBerry is not the story here, the story is that in the near future we will probably have to download our applications through the developer’s own sites through the browsers and then the update process will become less convenient.
This post its only my opinion, and I welcome you to oppose me in the comments.