I tried to write editorial about my opinion, look what happened.
If you’ve watched our latest blogcast at UTB, you’ve noticed a discussion about whether BlackBerry needs other manufacturers to launch devices with a physical keyboard, and against whether it will hurt them and actually it’s good that they are the only ones in the market to do it.
I thought about it and I decided to put it into writing. In my opinion, if there are more manufacturers who manufacture devices with physical keyboard, BlackBerry will benefit. What are the reason? More users will purchase such devices, making the physical keyboard more relevant product and less niche.
In addition, this will require BlackBerry to be better because competitors will try to produce devices of a features and high level, which will create a new world of physical keyboards. The main point is to turn the physical keyboard into a product that is not only for the “addicted to the thing” but for every user who needs a reliable communication tool.
In the past we saw a number of manufacturers who have tried their luck with physical keyboards, including Nokia with the E series and especially the E71 that was a success, and HTC that came out with a number of such devices. Even though a virtual keyboard is “more innovative and technology”, it seems that even today there is no alternative to a physical keyboard. Otherwise, we would live in a world where laptop computers come with a virtual keyboard rather than a physical one, and perhaps this would not make manufacturers produce physical keyboard accessories for tablets. You had to create a physical keyboard for your tablet.
I still hear many people recall their use of the physical keyboard longingly, and perhaps if Samsung or some Chinese manufacturer would try their power in this market, we would see some awakening. BlackBerry alone, I think can not return the market physical keyboards to grow, need competitors, good competitors.
Others will get up and say that it’s good that Blackberry is alone in this niche, so controls it and creates a warm corner for themselves. Business, not sure that’s true, when there is no competition in a particular segment, especially since it is small to be alone is not necessarily the best thing. And it’s not like Amazon, which would like to be alone in the market because it has competitors, and its market is only growing.
What do you think ? With me? Against me? Share it.