For a while now, we’ve been hearing a lot of claims that BlackBerry has abandoned BB10 and will stop making BB10 phones. The claims became louder again when BlackBerry announced that they were going to stop manufacturing the Classic.
People who read that announcement properly, and weren’t desperately seeking anything they could use to bash BlackBerry and write their obituary, noticed a few things about the announcement:
- there was no mention that BlackBerry was abandoning BB10
- there was no mention that BlackBerry was going to stop making phones with physical keyboards
- there was no mention that BlackBerry was going to stop making BB10 phones
- there was no mention that BlackBerry was going to stop making phones
It simply stated that BlackBerry was going to stop making one model of their phones, which is something every phone maker does as they come out with new models — out with the old and in with the new. So, if anything, BlackBerry announcing they were going to stop making the Classic should have been interpreted as a sign that BlackBerry will be releasing one or more new models. But it didn’t.
So today, BlackBerry made that clear….again. In an interview, as reported by Bloomberg, Marty Beard, BlackBerry’s COO, stated:
“We are absolutely not backing away from BB10,” Beard said. “The company’s never said that we would not build another BB10 device.”
There you have it. Clear, concise and explicit, directly from BlackBerry.
If that’s still not enough, then ask yourself this: Why would BlackBerry spend the time, money and resources to launch a BB10 Developer Hero program, which encourages developers to develop BB10 apps, if they’re planning on abandoning BB10 ? At the last shareholder meeting, Chen said BlackBerry doesn’t have the money to do all the marketing they would like to do. So why would he spend money on a Developer Hero program for a platform that is allegedly being abandoned, instead of using that money to do the marketing that he’d like to do ? He wouldn’t. He’s a very smart man, and a very competent CEO.
Instead of talking about how BlackBerry has abandoned BB10, we should be talking about which new BB10 phones BlackBerry could be working on and when they’ll be released. That’s a far more interesting discussion.