New BB10 Phones On The Way ?

For a while now, we’ve been hearing a lot of claims that BlackBerry has abandoned BB10 and will stop making BB10 phones. The claims became louder again when BlackBerry announced that they were going to stop manufacturing the Classic.

People who read that announcement properly, and weren’t desperately seeking anything they could use to bash BlackBerry and write their obituary, noticed a few things about the announcement:

  1. there was no mention that BlackBerry was abandoning BB10
  2. there was no mention that BlackBerry was going to stop making phones with physical keyboards
  3. there was no mention that BlackBerry was going to stop making BB10 phones
  4. there was no mention that BlackBerry was going to stop making phones

It simply stated that BlackBerry was going to stop making one model of their phones, which is something every phone maker does as they come out with new models — out with the old and in with the new. So, if anything, BlackBerry announcing they were going to stop making the Classic should have been interpreted as a sign that BlackBerry will be releasing one or more new models. But it didn’t.

So today, BlackBerry made that clear….again. In an interview, as reported by Bloomberg, Marty Beard, BlackBerry’s COO, stated:

“We are absolutely not backing away from BB10,” Beard said. “The company’s never said that we would not build another BB10 device.”

There you have it. Clear, concise and explicit, directly from BlackBerry.

If that’s still not enough, then ask yourself this: Why would BlackBerry spend the time, money and resources to launch a BB10 Developer Hero program, which encourages developers to develop BB10 apps, if they’re planning on abandoning BB10 ? At the last shareholder meeting, Chen said BlackBerry doesn’t have the money to do all the marketing they would like to do. So why would he spend money on a Developer Hero program for a platform that is allegedly being abandoned, instead of using that money to do the marketing that he’d like to do ? He wouldn’t. He’s a very smart man, and a very competent CEO.

Instead of talking about how BlackBerry has abandoned BB10, we should be talking about which new BB10 phones BlackBerry could be working on and when they’ll be released. That’s a far more interesting discussion.


I'm programmer with 13 years experience, and a former electronics technician. My first BlackBerry was a Z10, and I'm now rocking a Passport.

  • SipoKapumba

    Great piece Bartron. Very informative.

  • RobcThbay

    It’s amazing how much media attention the bashers managed to generate with those crazy “BlackBerry is getting out of the phone biz” stories. It’s too bad the good news stories don’t get at least 1/4 of that kind of attention.

  • fahedalderbi

    Thanks bartron for delivering the good news about BB10 devices which we were waiting for a while

  • Anthony

    I’m looking forward to a new BB10 device.

    The Passport is popular. A new more powerful Passport is doable. locco_smiley_10

  • Trev

    Happy to see the new devices coming up!

    Oddly enough, I heard about the end of the Classic while listening to a classic rock station, followed by the ironic statement of “…so if you’re one of those people that haven’t quite adapted to the new phones…blah, blah, blah.”

    I don’t remember the exact quote because I was busy thinking that the radio host of the classic rock station should probably just adapt to the new popular music of the time.
    It’s newer and more popular, so it’s better right?

    • Nayalm

      As new and popular music gets the attention and airtime, if it’s not my preferred kind of poison it won’t bother me at all, and the same can be said about smart phones.
      1- Old school 70’s to 80’s rock & metal.
      2- Old school smart phone.
      and there can only be ONE BlackBerry! .
      This news made my day, a big thanks to Bartron :)

  • Alan

    Thanks Bartron for the great news! The media gets confused much MUCH too easily when it comes to BlackBerry matters! Just as UTB has been saying all along BlackBerry is committed to both BB10 and BlackBerry Android . People need to hear this kind of news more often from BlackBerry. It’s best for BlackBerry to keep the truth strong, strong, and vibrant. Long live the power of BlackBerry. Long live the power of BB10.

  • Timothius

    I am very grateful for this statement. This is exactly what I’ve been urging BlackBerry to do in almost every post–give those who love BB10 as I do some hope, some direction. Some inspiration.

    I’m still using my Z30. I’ve been waiting patiently for a “Z50”–an all-touch BB10, Z30 replacement. In the coming updates, I’d like to see Story Maker, Express, Docs To Go and the runtime tweaked and improved as well. Of course the browser needs updating as well. I hope this means the future BB10 updates will brings us more than security patches.

    Again, I’m grateful for the announcement. I actually felt the stirrings of long dormant BlackBerry-induced excitement again!