Over the weekend, we spoke to an article from ZDNet Australia regarding the Australian Government’s dumping of BlackBerry devices and software from Australian Government usage here.
This morning (Australian Eastern Time) Australian newspaper The Australian posted an article entitled BlackBerry Bets Big on Enterprise Revival. What this article was in reality was an interview with Matthew Ball Managing Director of BlackBerry Australia. Matthew was discussing the company’s transition from smartphone maker to software company ‘which happens to make devices’. Within this article, I spotted the following;
While enterprise is its focus now, BlackBerry retains some involvement in producing handsets and Mr Ball said BlackBerry retained some of the world’s most powerful people as handset users including G7 governments.
“Obama, Angela Merkel, David Cameron, even our own Tony Abbott, they’re using BlackBerry devices on a BlackBerry server.”
Matthew’s statement regarding Tony Abbot, Prime Minister of Australia directly contradicts ZDNet’s report regarding the removal of all BlackBerry devices from the Australian Government. When we ran the story, we intentionally posted a picture of Foreign Minister Julie Bishop who has long been associated with the other fruit’s mobile devices. Earlier this year Ms Bishop had her device confiscated upon arrival in another country due to the device already being hacked before her plane had landed.
So what’s the real story here? The ZDNet wrote an article based on a single tweet from Leader of the House Phillip Ruddock concluding that since he has previously been described as ‘one of the last holdouts’ that BlackBerry was completely removed from the Australian Government. This article provided a lot of clicks and I can assure you that I was taken in as well. The Australian article, however, provides fresh light on the issue. If, according to the Managing Director, there is still a relationship with the Australian Government then it stands to reason that ZDNet’s article is yet another one of those click-bait trolls looking for more coverage in order to push the latest yawn-fest from the competitors. BlackBerry themselves have confirmed this with their own take on ZDNet’s story here.
The fact is that the consumer market is managed very differently from the Government and Corporate market. BlackBerry is still a strong player with some big companies in this country. So while the big three mobile providers in this country may be attempting to move consumers away from BlackBerry because it isn’t cool, I can assure you that BlackBerry itself and those who put their trust in the security and quality of BlackBerry and it’s mobile services are here to stay.