John Chen is happy to let partners make BlackBerry handsets a success.
John Chen recently spoke to Financial Times. During this conversation, Chen spoke about a few topics that would be of interest to BlackBerry fans.
Chen spoke of the turnaround. It’s complete. BlackBerry is no longer in a turnaround, it’s now in it’s growth stage.
Chen spoke of BlackBerry’s software pivot. Guess what? It’s been a success.
Chen spoke of the Enterprise of Things (EoT), which really encompasses everything BlackBerry is currently doing. A segment which BlackBerry is creating, the EoT’s purpose is to secure the IoT. Really, to secure the future which will be arriving sooner than later.
Chen spoke of the current smartphone market. When speaking of those non-BlackBerry phones, he spoke of the commoditization of the phones, and how current phones are boring. I agree.
And Chen also spoke of something which I know our readers are most interested in. BlackBerry phones. John Chen sounds like he is happy to be out of the smartphone hardware business. I can’t blame him. While BlackBerry phones have been some of the most innovative and forward looking devices on the market, it has been a long time since BlackBerry has seen a success. We all know all too well that it was the smartphone business which built BlackBerry into a household name, and almost put BlackBerry out of business. And yet Chen found a way to save the company, by pivoting the focus to software instead of hardware, while still ensuring a future for the BlackBerry smartphone by partnering with manufacturers to take care of that business. And John Chen expects good things for those devices.
“A couple of years from now, more people will be buying BlackBerry phones than today. My prediction, and I could be wrong, is we will have a comeback in handsets.” he said.
I agree Mr. Chen. I wholeheartedly agree.
Head to Financial Times to read the whole article.