A new iPhone has been announced, and it’s time, once again, for the Jimmy Kimmel to take to the streets.
It is thought that iPhone users will purchase a new iPhone simply because it is the new model. With the minimal upgrades which Apple has been providing throughout the last several iterations of the iPhone, we really must wonder why people do upgrade. But users do. Each time. Do users really notice these lackluster upgrades which Apple provides?
Yes. They do.
They notice them even if they’re not there.
Last year Kimmel took to the streets with an iPhone telling them that the old phone was the new phone. This year, The Kimmel show does the same trick, but instead of handing them a different phone, they hand them their own phone.