iStruggle with the Truth

(courtesy of
(courtesy of


Good Day!

Today we’re going to do #2 book reviews-

  1. The Book of Jobs
  2. The Tim CookBook

Before we start here’s the foundation for today’s lesson, a brief quote from that Paragon of Propaganda, Joseph Goebbels:

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”

 If you replace ‘the State‘ with ‘Apple‘ you will quickly recognize the game-plan the ‘Cult of Apple’ is trying to invoke.  They are trying to convince you they’re innovative, creative, forward thinking, SECURE, and will provide you with what’s lacking in your life.


Don’t join the Cult, drink the Kool-Aid and fall for the pack of lies!


Lesson #1, The Book of Jobs

“A lot of times, people don’t know what they want until you show it to them.”

Really Steve, I call it arrogance trying to convince the people that a weak battery, lack of security, grossly overpriced app launcher known as a smarphone is what they need


“…he was so charismatic he could convince me of things I didn’t actually believe.”  Steve Jobs’ “reality distortion field” is legendary, and refers to his ability to exert his knowledge, charisma, personal and persistence to convince anyone of anything.”

When a really smart and powerful figure exerts their ‘knowledge, charisma, personal and persistence to convince anyone of anything’ most people I know call it railroading or steamrolling.  As an educated consumer do you want to stand up and be counted amongst that group?


“The reason we wouldn’t make a seven-inch tablet isn’t because we don’t want to hit a price point, it’s because we don’t think you can make a great tablet with a seven-inch screen.”

hmmm, so it appears the Cult has finally figured out how to ‘make a great tablet with a seven-inch screen’ and changed their mind.  So when are we going to see it?


“This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.”

 Well the launch of the iPhone 6 and 6+ sure gave consumers what ‘they’ve never seen’ before, oops….




Lesson #2 The Tim Cookbook

Tim has learned a lot from his old boss, especially the ‘Art of Misdirection’ as evidenced by this recent blog where the Master Chef claims your personal data is safer with Apple than any other company.


Seriously?!?  Man-in-the-middle, doulCi, Dropout Jeep, Find my iPhone, fApplegate, and other hacks too numerous to list is ‘Safe’?  He vaguely refers to Facebook and Google but doesn’t mention BlackBerry (why would he) but you know what’s missing??  SUBSTANCE!  Saying you don’t mine data and you’re secure is all fine and good, but other than being reactionary and ‘patching’ things what has Apple done proactively?


According to Forbes Apple has simply missed the boat and in retrospect the Fruit has lost its’ polish


Next week after a proper launch we’ll gladly greet the misled Cult with open arms as they come #BackToBlack



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