The Apple Way ∧
Earlier today I read an article in Fortune and felt compelled to share it with you. One of Apple’s top developers, Marco Arment, had the following to say about the current situation at Apple-
“Apple’s hardware today is amazing,” he begins, “it has never been better. But the software quality has taken such a nosedive in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS riddled with embarrassing bugs and fundamental regressions. Just a few years ago, we would have relentlessly made fun of Windows users for these same bugs on their inferior OS, but we can’t talk anymore.”
When one of your top developers starts taking shots from his personal blog I’d guess you’d say he might be frustrated. He’s obviously hiding his head in the sand regarding the hardware – what about BendGate? What about the screens that are so prone to breakage they have literally spawned a new industry – iPhone screen repairs. Don’t even mention battery life. Let’s read further-
“Apple has completely lost the functional high ground. ‘It just works’ was never completely true, but I don’t think the list of qualifiers and asterisks has ever been longer. We now need to treat Apple’s OS and application releases with the same extreme skepticism and trepidation that conservative Windows IT departments employ.”
WOW- he just fired a scud missile into the headquarters of Cupertino – comparing Apple’s OS and apps to that of Windows! Furthermore he places the blame directly on the shoulders of Tim Cook and his Marketing Gurus. The core problem of designing new and innovative software every 12 months is too daunting a task, even for the battalion of developers employed by Apple. He actually went so far as to claim the reason people stay with iOS is not because they love it, but because they perceive other platforms to be worse (see definition of Cult).
Regarding the media Marco had the following to say-
“There seem to be two main factions covering Apple: people who dislike Apple, and whose opinions can thus be disregarded. And people who like Apple, but would rather talk about how wrong the first faction is, and how badly Samsung and Google are doing, than discuss the problems Apple’s own products have.”
Given this context, we can now understand the usual comments from Carriers, the public, or the media-
- BlackBerry is still around?
- do they still make phones?
- they don’t have any apps
- why would I want that when my iPhone/Android does so much more?
Unfortunately this is not really news, UTB has been aware of the media (and Carrier) bias and continues to write about it extensively.
Since John Chen took the helm over a year ago the ship has turned around and has made giant leaps in the right direction, from strategic partnerships (NantHealth, SecuSmart, Movirtu, Amazon, Samsung, etc), new software (OS10.3), new handsets (Passport and Classic), QNX, and more, these are truly exciting times!
If Marco’s comments are a sign of things to come, then it’s fair to say the tide is turning – isn’t it time to give BlackBerry a try and come BackToBlack?
You can read the Fortune article here