It’s been a few weeks since the launch of the Passport now. And that’s a few weeks since the first batch sold out in a matter of hours leaving many people shocked and frustrated in equal measure.
For those that HAVE got their hands on one, we are hearing joy unconfined. Blazing reviews from users. Friendly jealousy from those that haven’t got one. And a growing feeling that something rather special is happening.
This year we’ve seen the launch of the HTC One M8, the Samsung Galaxy 5 and the iPhone 6. All had some sort of buzz surrounding their launches. In every case that evaporated quickly as, at best, they turned out to be ‘just another phone’ or, at worst, they turned out to be a complete let down.
The Passport is the freshest device on the market for years. It does something DIFFERENT and, it would seem, the market has been crying out for something new.
I well remember a discussion I took part in last year when a group of Z10 owners, myself included, were discussing how people were impressed when they saw what it could do but said ‘is that an iPhone?’ because it wasn’t obvious it was a BlackBerry.
You can’t mistake the Passport. And it really does seem to be attracting people who are proud to #BeDifferent, people like self made billionaire Alan Sugar from here in the UK, Piers Morgan, Naomi Campbell or rapper Saigon.
Whilst iPhonians would point to the initial 10 million iPhone 6 sales (which will tail off rather alarmingly as did the SG5 ans HTC Onr M8) as proof that the world loves Apple that’s not the point here.
The Passport customer reviews are almost universally fantastic, The tech bloggers are coming onside sensing a change in the wind and people are so desperate, weeks after the launch, to get hold of a device that hardly any carriers are selling, that a website has even been set up to show customers where stock is available in the world in real time.
Unheard of. This thing is a phenomenan in the making.
So, forget the Apple fake queues and the phone reps talking up the HTC One M8 and SG5.
There is only one winner.
You could argue that BlackBerry should have made more. That this is a clever marketing ploy from a company renowned for making great phones and utterly useless ads. But I’m afraid you’d be wrong.
BlackBerry have been as taken aback as the rest of us.
Me? I’m in the second wave, projected delivery 20th October and I can’t wait.
I predict this little lot will disappear in back orders and this momentum will be maintained, making fools of everyone who wrote this device off before it was even launched.
If the customer reviews are good again and the stock goes fast (which it will) it will build further demand and really stoke the flames.
The Passport really is the most sought after device of 2014.
Have you ordered yours?