Interesting quote. Every good marketing exec. can tell you that pleasing the consumer is the ultimate goal. Is deception necessary to accomplish this? Looking at Apples success, from the beginning of Mankind, it would certainly seems so. But is it successful in the long haul?
BlackBerry is all about security and trust so it can’t afford to deceive the prospective buyers anymore than its customers.
Where does that leave BlackBerry as far as being a profitable company goes?So far a lot of that depends on what the media says, and so far they are the ones lying, cheating, manipulating. Time and again we can read about how BlackBerry is outdated technology, as a matter of fact, just today I read an article by some guy that claims to be the “authority on wearables” and he says that it is surprising that BBM would be supported on a wearable (as revealed at CES) because the company is still using aging handsets.
False as that statement may be, many people will pay mind to the statement because he is a (self-proclaimed) “authority ” on the matter. Never mind that Sony recently dug their old BlackBerry handsets out of a drawer because anything else had been hacked. So by this alone we see that even BlackBerrys from five years ago (or more) still surpass anything else on the market…. I wonder if they went out and purchased a bunch of BlackBerry 10 devices yet, they should.
I have also read in the past few days about how BlackBerry is spreading itself too thin…it needs to diversify. Again miss leading, probably by somebody that shorted bbry. RBC says the opposite, everything BlackBerry is doing now fits together, for example; you could get a BBM notification on your BlackBerry handset that IoT has been told by the QNX brain in your car that it is time for an oil change.
But alas, the deceptive people trying to please the iPhonians and the people with stock in tech other than BlackBerry will have you believe that BlackBerry is still trying establish itself…it’s not, it’s leading.