Security and privacy is something BlackBerry users hold dear, however, the general populace has not seemed to care. In fact, most consumers freely give up their privacy, making their personal information freely available on various social networks, and do not even consider their security, instead choosing iPhones and Android devices in order to buy in to the ‘ecosystems’. This begs a question, why? Do they truly not care? Or is it ignorance?
Personally, I believe it is ignorance. I cannot believe that people would really wish to give up all their personal information, and leave themselves open to possible identity theft, fraud, or having their devices taken over. No, I believe it’s simply a case of the “it won’t happen to me” bug. People don’t think that people would really want their information. They believe that Apple and Google and Facebook are looking out for them. They think that they are safe. This is ignorance.
We have continually stated that something big will have to happen in order for people to start seeing how at risk they truly are. And we have seen several hacks, that I would consider big, yet we have also seen iPhone continue to sell in record numbers, we have seen record numbers of people using Facebook, and Google remains the number one search engine and service provider. There has been no instantaneous change in attitude that we have been hoping for. But I have noticed a small shift taking place, recently.
Companies are starting to look at privacy and security now. I’m guessing that it probably has much to do with fear of being held liable for future hacks. There is a new ‘secure’ phone being produced by Archos, the Granite Phone, utilizing Sikur tech, which promises “high level encryption”, at a premium price, in a mid-range device. Jolla has partnered with SSH Communications Security to create Sailfish Secure. Apple’s Tim Cook has a note written on the Apple site stating that they’re committed to privacy, so there’s that. And finally, Google and BlackBerry have become very friendly with the upcoming BlackBerry Priv running an Android which will be protected by BlackBerry.
What’s important about this, is that this is a new realm where phone manufacturers will be competing. And as these manufacturers begin to advertise these new secure products, shall public perception change? Instead of consumers comparing specs on phones as if they are stats on the back of baseball cards, will we begin to see them comparing the security on those same devices? I think we will. I hope we will.
Looking at the products I mentioned above, we have:
- Two relatively new companies, working with outside companies I haven’t previously heard of, to secure their devices.
- The worlds most profitable company which has a habit of not being able to deliver what they promise, not really promising much.
- The maker of the number one mobile OS, search engine and services provider, teaming with the one of the first smartphone makers, who have the longest, most successful history of keeping mobile communications secure.
I see a clear winner here.