With the update to iOS 8, iPhone users discovered they suffered from a terrible affliction! Memory loss!
While many iPhone discovered that they had to delete photos, music, videos and apps in order to download and install the OS, they were doubly surprised after the installation (for those that actually made it through it with a working phone) that the OS took up much more space on their device, leading to them having less internal memory. And of course, with an iPhone, there is no option for expanding the memory of the device with something as simple as an SD card. The option that does seem to keep popping up for them in the form of advertising on their device, is paid iCloud storage.
And it is this situation that has led to the newest of lawsuits against Apple. Miami residents Paul Orshan and Christopher Endara have filed suit against Apple in California for “storage capacity misrepresentations and omissions”. In this day and age, we are fully aware that the advertised space on phones, tablets, computers, hard drives, etc, are always less and rounded up, and I have seen in comments across the web stating this fact, and dismissing the claims of the accusers here.
But we need to stop right there. That is not what the lawsuit is about.
What has brought this lawsuit to happen, is the fact that a proper warning was not given to those upgrading their devices. And once upgraded, users found that as much as 23% of their devices memory was now taken up by the operating system.
As reported by CBS News;
“Using these sharp business tactics, Defendant gives less storage capacity than advertised, only to offer to sell that capacity in a desperate moment, e.g., when a consumer is trying to record or take photos at a child or grandchild’s recital, basketball game or wedding,” the lawsuit contends. “To put this in context, each gigabyte of storage Apple shortchanges its customers amounts to approximately 400-500 high resolution photographs.”
Would Apple take something away from customers in order to make a buck? Of course they would. We only need to look back at the FaceTime fiasco some time back to see this is precisely how Apple operates. The question is, in this case, if anything illegal was done. If this claim is permitted class action status as is being requested, I suspect we will find the answer to that within the next decade.
Seeing this lawsuit, reminded me of another post I saw within the last week over at Gottabemobile in which Craig Lloyd gives us the “real reason” the 16 GB iPhone is still offered, while the 32 GB was removed. Craig shows some strong reasoning skills in which he determines that making the 32 GB the base model, would cannibalize the sale of the 64GB model. I however disagree. Not with Craig’s logic, but I just don’t have as polite a view of Apple’s business practices.
My opinion, Apple removed the 32GB model and kept the 16GB model knowing that for the vast majority of users, 16GB simply wouldn’t be enough, yet most users new to the platform would of course purchase the cheapest model.
Like the dealer on the street corner giving the first taste free, Apple pulls users in to it’s ecosystem, who then for some reason can’t seem to find a way out, but to be able to fully enjoy such basic functions as having your music on your device, while being able to snap pics or take a short video, that user needs more memory. Without the ability to add an SD card, that user is forced in to purchasing more iCloud space, in which Apple receives ongoing income for services, or what I suspect is more common, they purchase a new, higher capacity iPhone. Either way, Apple makes even more money off of a user trying to obtain basic functionality.
No matter what the outcome of this trial, I would guess that there are at least two more users that have left the Apple flock. Paul and Christopher, welcome to the real world.