Surprisingly, Google no longer feels the need to scan your email for targeted advertising.
Does Google have all the information it needs? Quite possibly. In a surprise move, Google shall stop scanning consumer Gmail for the purpose of targeted advertising. Google’s G Suite Gmail is already safe from Google’s prying advertising eyes. Soon Google’s free email service shall be just as safe as their paid option.
Google explained in a blog post, “This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization.”
Google has utilized Gmail to obtain information for targeted advertising all along, but the world is a changing place. Google now has many more services than free email. Large amounts of information can be easily collected from any of these services. Also, the idea of cyber privacy is quickly gaining steam, and it may be detrimental for Google to continue collecting such personalized email for future business. But let’s not forget the fact that Google has already collected an incredible amount of information, and it might simply be a case where they’re not getting anything new or of use from people’s email accounts.