Google Says Goodbye to Lockscreen Ads

Google is banning apps that place advertisements on your lockscreen

I get it. App developers need to make money. Why else would they spend all that time and effort to create the apps we use. Advertising has become the preferred method, which is of course understandable as it’s continuing income vs a simple one time fee to sell an app. But sometimes, in fact all too often, they get a little carried away with the advertising. It can take away from the experience of the app, which again, is their choice, just as it’s our choice on whether we wish to keep using these apps. Lockscreen ads are particularly annoying, as they can affect the experience of not just the app, but of your phone.

Google has decided to put an end to these types of advertisements. Within Google’s Developer Policy Center, a new rule has been added.

Unless the exclusive purpose of the app is that of a lockscreen, apps may not introduce ads or features that monetize the locked display of a device.

And what of Amazon? Amazon will sell certain phones at a discount, that come with “special offers”. These are of course, advertisements that show on the lockscreen of the phone. Well, it seems Google had Amazon and other’s like them in mind when they threw the “unless” aspect of that rule. Amazon’s special offers act as the phone’s lockscreen, and should be safe from the new rule.

I don’t know about you, but I surely won’t be missing locksreen ads.

lockscreen ads

source: Mashable


Founder & Owner of UTB Blogs. Former BlackBerry Elite. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.