We’ve seen alot of positive change at BlackBerry since John Chen took over as CEO; namely, refocusing the company on its enterprise roots, the Foxconn deal, the Amazon deal, the EZ Pass program, and the launch of the Z3.
One change which has been long overdue – a change that I am a big fan of – is taking a more aggressive stance against the the misinformation spewed daily by the media, tech media, and BlackBerry’s competitors.
When it comes to MDM/EMM, competitors like Good Technology, MobileIron, and AirWatch seem to take poetic license with the facts when making their sales pitch to enterprises. BlackBerry addresses this head on in an article entitled “Don’t Believe The Hype: The Great BlackBerry Migration Myth“, in the recently launched BlackBerry Fact Check Portal.
So, what facts do the competition conveniently ignore?:
- Multi-platform – BES10 can manage BB10, iOS and Android devices, and with the BES12 launch later this year, Windows phone will also be supported; all from a SINGLE console
- Unmatched Security – BlackBerry 10 was the first to be approved by NATO for classified communications up to the level of “Restricted”. In August 2013, BlackBerry announced that “the U.S. Defense Information System Agency (DISA) has given BlackBerry® Z10 and BlackBerry® Q10 smartphones with BlackBerry® Enterprise Service 10, the Authority to Operate (ATO) on Department of Defense (DoD) networks. BlackBerry is the first Mobile Device Management (MDM) provider to obtain an ATO.”
- Best-In-Class Productivity – Through BlackBerry Balance, you can have secure Work and Personal spaces on the device; the device data, apps, and network access are separated, thus ensuring that confidential work data cannot be displayed or copied over into the Personal space. Also, all enterprise apps deployed to the Work space have built-connectivity, thus not requiring the use of VPN.
- Total Cost of Ownership – Research from Strategy Analytics indicates that BlackBerry is the lowest cost option based on a five year TCO; also, the EZ Pass program has already resulted in 1.2 million BES10 licenses, 10% of which moved over from the competition according to John Chen at the recent quarterly ER.
When presented with this information, would you trust your company’s data, and the data of your customers, to the competition?; probably not.
It’s about time that BlackBerry took control of the message, and dispel the myths, lies, and doom and gloom stories that we’ve all become accustomed to listening to.
You can see the full post from BlackBerry here at the BlackBerry Fact Check Portal.