Funko, the maker of POP! vinyl toys, is introducing a breakfast cereal.
This news is very timely. It was two days ago that I came to a startling discovery. There was no toy surprise in my cereal. To be clear. I am a cereal eater. No, it’s never part of my balanced breakfast, but I’ll eat it as a snack. And I’m not eating boring old man cereal either. I go cuckoo for Cocoa Puffs, and Cap’n Crunch is an old friend of mine. So where’s my toy surprise? When did those stop appearing? Well, Funko is about to fix my troubles.
Funko, the maker of the POP! vinyl toys that are so very popular now, are ready to introduce their own breakfast cereal line. The cereals will be branded after particular licensed Funko POP! characters, and will include a mini-Pop inside the box of the featured character. The cereal will be treated like a collectible, and will be found in specialty shops, not your local grocery store.
Funko founder Michael Becker said in a statement “one of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddy Krueger cereal, it looks blood red. With the Beetlejuice cereal, when you add milk it looks like slime.”
The first round of cereals will include the aforementioned Freddy Funko, Elvira, Beetlejuice, Cuphead, Beetlejuice, and a much scarier Freddy, Freddy Krueger.
I’ll take two boxes of Freddy Krueger’s please.