If you’ve been listening to the recent blogcasts or reading some of the editorials around here, you may have noticed a theme. Brad has put forth a call to arms. He’s asked us to stand so BlackBerry will deliver. It became even more of a mobilization for BlackBerry fans as the company issued a direct statement on Twitter saying that we, the customers, are the navigational system for their road map. We have the power to decide. The question is: Can we make our voice loud enough?
BlackBerry has been throttled with negativity, from the external media and internal community. Just a few short years ago, the people that represent the BlackBerry fan community offered a voice of strength and a near aristocracy in the mobile marketplace. Now those same voices speak with a blatant disdain for the brand and it’s direction for the future.
The sad thing is, this isn’t news to us. We’ve seen the downfall of BlackBerry’s community. It’s the reason UTB exists. What is impossible to ignore, however, is the effect on the passive, the innocent: You. The readers of these BlackBerry sites, the silent voices of the community that have been berated and bullied into believing in BlackBerry’s demise are the true victims. Because of their lack of research, their flair for clickbait, you are the ones that have suffered.
It’s time to fight back. It’s time for the quiet ones, the more reserved, to lift their voices. It’s not about fighting against that negativity. It’s about fighting above it. Fight by being vocal about what you want. We decide the road map, so what will our decision be? Will we limp along in suffered silence, or will we fight and let our voices ring true? Will we get the BlackBerrys we deserve?
We’ve reported and editorialized often on the direction BlackBerry can go. We’ve postulated on how they can rebound. BlackBerry broke boundaries in 2016 by offering their first Android device. I think that 2017 will be the year BlackBerry comes to the crossroads, and they will look to us to help them choose the right path to move forward. The question that seems to be on everyone’s mind is: Will BlackBerry make another BB10 phone? I would ask you one in return: How bad do you want them to?
In the course of my day job, I come across a lot aphorisms, a lot of trite and pithy sayings that seem saccharine. There is one that has always stuck with me through all the other drivel: “If you want it bad enough, you’ll find a way. If not, you’ll find an excuse.”
It’s our time to choose whether we will find a way or an excuse. It’s time to step out from behind that cloak of silence and get your voice out there. Whether you want to tell BlackBerry that unequivocally #iChooseBlackBerry10 or you want to highlight what #MyBlackBerry can do that no other smartphone seems to get done for you. Say it. Say it loud. Say it now.
It’s time to choose what your next BlackBerry will be.