Digital Trend’s take on “why we still need Blackberry”


Brian Heater from has posted a beautifully crafted analysis of Blackberry’s current situation.  Some of the highlights include highlighting some of the areas that Blackberry did and still exceed in, like security and keyboard design.  He also signals fears of what a two OS platform race may do to competition and innovation as well as cautioning the fact that the two main players have done little in the way of preventing the NSA and other entities from stealing your information.

The article is filled with beauty quotes.  My favourite is

It just needs to be lean, nimble, and focused on those elements that made it a success in the first place, flashiness be damned.

It seems like slowly Blackberry is starting to get some positive press.  I think it’s really a matter of focusing on your strengths.  The past few years Blackberry has been trying to be all things to all people, confusing consumers about what it’s identity was.  While many think that identity has very little to do with the sales of a product, it actually has a very large part to do with how people perceive a brand.  I know that an iPhone can’t nearly do as much as my Z30, yet when I pass an Apple Store I can’t help but look and feel a bit intrigued.  I think Blackberry can begin to reclaim a bit of this type of reaction from the enterprise crowd eventually if it keeps itself focused and works on polishing up its identity.

What do you think?  Do you think Blackberry should still be focusing on the consumer side or is it doing the right thing in focusing on the enterprise?  Sound off in the comments below!

To check out the original Article click here -> Don’t stop making phones, BlackBerry! We still need you around