BlackBerry’s Golden Opportunity


So we’ve been beating up Frapple mercilessly ad nauseum at UTB. Now it’s time to turn around and look in the mirror. How is…can BlackBerry leverage this opportunity?

First, education.

Hopefully, the entire world just received an education about what happens when you trust Frapple. So that’s done, without BlackBerry lifting a finger. Frapple has stuck it’s fruit in it’s mouth in a VERY high profile way. Next, of course, BlackBerry needs to demonstrate why they actually are better at security and not just giving it lip service.

And that is just what they have done on the BlackBerry Insider Business Blog:

What ‎Makes BlackBerry So Secure? Let’s Look at Five Fundamentals of Security

Security is extremely difficult. The defender needs to protect all of the entry points, while the attacker only needs one vulnerability.

Security is only as strong as its weakest link. Hackers, home intruders and electricity follow the path of least resistance. If you lock, deadbolt and chain the front door, make sure you don’t leave the window open.

Security is about economics. No system is impenetrable, so security needs to be implemented in the right places. The resources spent on security need to align with the value of what you’re protecting.

Secure systems need secure foundations. To be effective, security needs to be baked into the system from the very beginning. Security is not a feature or an enhancement; it’s a fundamental property of the system.

Security takes time and experience. You cannot build a secure product overnight, and you cannot compromise on security. The only true test is the test of time.

Next, they need to get down and dirty and go on the offensive. Which they have also done and are doing… with a little help from solid fans, such as we have here at UTB *blush*.

BlackBerry promotes anti-Apple tweets

The news offered the Canadian firm another opportunity to advertise its mobile security. BlackBerry mocked Apple by promoting several tweets from users that were targeted at Apple’s lack of security. On its Twitter account this week, the Waterloo company also promoted tweets that praised it for having the most secure platform.

For example, one BlackBerry fan who used the BlackBerry hashtag signs #BB4life and #teamblackberry said, “Security is key to business! Not concerned about MY photos!” On BlackBerry’s Twitter account, another fan wrote, “Sounds like Apple needs BlackBerry’s ECC patents,” adding “Best crypto according to the NSA.”

BlackBerry also promoted a fan-made advertisement that shows a picture of a QWERTY-equipped BlackBerry and a tagline saying, “When private photos need to remain private.” Despite the clarification from Apple that there was no breach at its end, BlackBerry fans can be proud about the security offered by the company’s platform.

Next, compliments of Aman Jain at Valuewalk they need to hit the marketing and P.R. HARD.

The ongoing concerns over security provoked by the Apple iCloud incident also provides an opportunity to the Canadian firm to rope in celebrities who will surely be disappointed with the iPhone maker after their nude photos found their way onto the web. The iCloud breach is surely a big blunder–big enough to create a dent in Apple’s reputation.

So taking advantage of the situation, BlackBerry should actively pitch itself to celebrities by offering its new BlackBerry 10 smartphones.

via Valuewalk

So to wrap it up, the checklist for the game plan to success:

1. Demonstrate how insecure Frapple is….. CHECK!

2. Educate as to why BlackBerry is better….CHECK!

3. Mock Frapple ceaselessly… IN PROGRESS!

4. Marketing and P.R…leverage the sincere passion of the targeted celebrities to express their heartfelt reasons to use a secure platform, while at the same time offering them well needed protection…. DO IT!!!!


I am a long time BlackBerry user and fan. Beginning with the 7520, I have recognized the value of subtle productivity enhancements in BlackBerry devices for business communication and have never since strayed. Even when the iPhone took the market by storm, I was unimpressed, because it did nothing to help my business needs. Currently enjoying my one handed dream phone, the Classic! BB10 with a toolbelt! Today I contribute to UTB whenever I feel that I can help enlighten someone on the benefits of using BlackBerry over any other platform.

  • nnik

    Excellent post BJ…..things are good!

    • Blackjack

      Thank you sir! Gathering storm…

  • veeru789

    Great post. Only thing is will the sheeple realise their blunder even after all this or just continue to ignore the threats.

  • Poita316

    I keep hearing this Jacksons 5 song in my head.
    “Can you feel it, can you feel it, can you feeeeeeeeeel it?”
    It’s the change thats coming. Slowly but surely…
    Start promoting your key feature, security!
    Damn, Obama has one, the DoD approves it, Goverments use it.
    Tease celebs by handing out a few devices (Z30 / Z10) running 10.3 stacked with the known apps like Instathingy, “look at my vids” vine, FB, Twitter are out of the box ready, one has RFA and so on and so on. Keep in mind, as soon as a few have one, you’ll creat a chainreaction. Hand a few to moviestars (the hot ones), artists (NO not Bieber!) and promote BBM maybe a bit more? Celebs with a BBM channel to get closer with their fans and give them a peek in what they do. Seeing the creator of the channel runs it, he / she controles what others see. And can bann them if it goes wrong.
    Okay, I realy need to get back to work now… But…. I…. cant!
    Remember this moment gents. We were here when it was good, we were here when it sucked and we will still be here when it gets better.

    • Blackjack

      You are a fan of great vision!

  • Poita316

    Just a fan who loves the brand.
    And one who hopes they will benefit from this seeing BlackBerry has so much to offer. One only has to see it.

  • ital1

    Nicely done Blackjack. The Apple fiasco has given BlackBerry the opportunity to show the merits of its industry leading security; the time is now to aggressively get the message out.

  • razrrob

    nice treatise on smartphone security, it’s a shame no one else abides by these 5 tenets.

    PS- the checklist was brilliant

  • Azensun

    Well done! I really hope they take advantage of the opportunity that’s been handed them.