Did you know that there are two BBM brands – and both were “Made in Canada”?
BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.
The organization was originally known as the “Bureau of Broadcast Measurement”, and the name was changed to BBM Canada in 2001. In late December 2011, BBM Canada asked Research in Motion to cease using the BBM acronym to describe the BlackBerry Messenger service, or finance the cost for BBM Canada to change their branding in exchange for the use of the BBM, or face further legal action. The suit was dismissed in 2012 by Canadian federal courts as being without merit.