BlackBerry Protect Trademark Against Australian Retailer

**UPDATE** JB Hi-Fi have updated their website to include the Black Edition of the KEYᵒⁿᵉ for $899 AUD. The original is no longer available.

At 7.11 this morning (AEDT) CRN Australia reported that Blackberry were taking Australian retailer to court for importing and reselling unauthorised BlackBerry devices.

According to CRN Australia;

It is claimed that caused a number of products to be imported into Australia, including 29 smartphones and four phone screens which were seized by Australian Border Force on 11 September, according to court documents.

BlackBerry alleged the products were “substantially identical with or deceptively similar” to BlackBerry’s own devices, including trademarks, but were made without licence or authority by the vendor.

BlackBerry claimed it had requested to cease the conduct, but the owner allegedly “neglected, refused or failed to do so”.

It is noted that, at this time, is still online.  In 2015 were acquired by Smartphone Protection Pty Inc, a company who offer refurbished Apple and Samsung products.

It leaves us wondering who to trust when acquiring that new BlackBerry KEYone, Motion, or any of the previous BlackBerry Android and BB10 devices which are still available on the market.  I have always advocated for genuine authorised re-sellers as they have proven a level of trust with the parent company.  The people of Australia are now left with no avenues to acquire genuine BlackBerry products (not that they could be sure of that through  I have also noted that JB Hi-Fi have taken the KEYone off their online listing.

UTB advises readers to ensure that when making purchases that you check to see whether the retailer or seller is authorised by BlackBerry to do so or not.  Best way to find out is to go to or or keep an eye on

Source: CRN Australia


Chap has been a BlackBerry user since 2009 when he picked up his trusty new Torch 9800. Since then he has been about all things BlackBerry keeping tabs on the Australian market. As a hobby he also supports an Australian Aged Care organisation as their in-house spiritual practitioner.