BlackBerry Passport, Bringing Excitement Back


I am a gadget junkie, and my favorite gadgets are my BlackBerry devices. My next favorite devices, are peripherals I use with my BlackBerries. I’m constantly looking for my next toy. And I realized the other day, that I hadn’t been looking at a BlackBerry device as my next toy. Don’t get me wrong, my dedication to BlackBerry hasn’t wavered. At  no point have I considered getting a gold iPhone nor a bright yellow Nokia. Every BlackBerry OS update, I can’t wait to get, an update for BBM? I’m jumping on it. Even a new sticker pack? I have to stop what I’m doing so I can go see what it is. But device? I just haven’t been feeling it.

The last phone I was excited about was the Z10. I read everything I could about it. And probably like most of us here, when I first go my hands on one, I didn’t need anyone showing me how to do anything, because I already knew due to over researching it. I was beyond excited for that Z10, and it lived up to everything I’ve wanted. Now, originally, I wanted a Q10, but it was a late arrival, and by the time I was able to actually get one, I had a Z10 that I was in love with, and had no real desire for a Q10.

Fast forward to the Z30. Yes, I know, it is the best cell phone currently on the market (and yes, it is), but as I said, I had a Z10, and in this noggin of mine, the Z30 just came across as a slightly larger, better spec’ed Z10. Also, being an American on AT&T, getting a Z30 meant a bit of trouble and high cost, so I passed it by. What excited me about the release of the Z30, wasn’t the device itself, but the updated OS, which I was easily able to obtain on my Z10.

When the initial pictures of the mocked up Passport started making their way through the internets, I’m sure I felt the same way most did. “What are they thinking?!” was I think my first words when I saw the initial pics. It was truly an odd looking device, the keyboard was obviously not the what the finished product would be, and the square screen had me thinking of a Q10 with a slimmed down keyboard. I knew at that point I wouldn’t be speaking about the Passport until I saw what the production model looked like.

And then it appeared. The keyboard looked much nicer. I was now able to judge the size better seeing it in hand. The black and silver was damned sexy. And then, hearing how the keyboard actually worked. That is a game changer! There is no mistaking the Passport for a larger Q10. This is a new machine altogether. Unlike anything out there on the market, BlackBerry or otherwise.

And yesterday, I felt it. Something I hadn’t realized that I hadn’t felt in a while. Excitement. True gadget loving geek excitement. This wasn’t an “oh good, BlackBerry has a new device coming out” excitement. This was “I must own this!” excitement. To me, one of the things I love about gadgets in general, and BlackBerry in particular, is getting something that changes the way I do things, changes it for the better. And I see the Passport doing this in a big way for me.

We’ve seen many articles with people giving their opinion on the Passport, both good and bad. And at this point, I couldn’t care less what anyone else thinks about the Passport. I just want to get one in my hands!


BlackBerry Elite Founder & Owner of UTB Blogs and UTB Geek. When I'm not talking or writing about BlackBerry, you'll find me using my BlackBerry.


    I feel the same way about my Z10. For a phone I don’t really want anything bigger, just faster(not that the Z is slow, just a speed junkie) . Now a Passport tablet would be cool.

  • Canuckvoip

    I want it.

  • shanerredflag

    Yes indeed, me three. :)

  • Blackjack

    But Brad, don’t you think it’s ugly ? :P =))

    • Brad

      Why? Because it doesn’t look like an iPhone? lol!

  • Badi Yee

    Here is something, I copy in its entirety, from another forum which I service:

    The original link is here:

    “This might be the phone BlackBerry needed to boost up their sales back. In my Opinion, who used to own BB9780, I changed to Android because I feel old BB is outdated and Android offer much more features that is useful in my daily life.

    When BB release OS10 phone, Q10, Z10 and Z30, I ask myself, why would I change back to BB. Z10 and Z30 which are full touchscreen phone(i used bb bcz of physical kb) but has lower spec compared to my Android phone, I might just keep using my Android. Who cares about OS10 bla bla bla, smartphone for average user do the same things. Then the Q10, I really want to get it because I want phone with physical keyboard, but then, from the outside, people will think Im using the old BB9900 because there are no big change other than the OS. Yeah I care about what people think of my phone, because I just spent 2k on it.

    This BB Passport is great because it has wow factor, when I first look at it, I was like, wtf, what phone is this, so different. A phone for a freak?? This is what I want lol. Hopefully it will comes with great software support. I kinda feel sad sometimes when people look down on BB user, because I know BB always deliver quality products. Never own OS10 phone, so cant comment more on the software part..”

    This device ALREADY turns heads before its even launched. It makes a loud statement.

    • Blackjack

      People who buy phones based on what people think of them are only hurting themselves.

      I imagine a lot of people won’t give the passport a chance for that reason.

  • ray689

    Where do I sign?

  • web99

    Regarding the Passport, I think that it is a brilliant move by CEO John Chen. It is definitely a phone that is very different from its predecessors and will stand out and generate a lot of discussion.

    From reading the discussions and comments on various tech sites and blogs, people have very strong opinions, either liking it or hating it. The publicity regarding a new BlackBerry 10 device and the built up anticipation leading up to its release is what BlackBerry desperately needs. So I think it will get a lot more attention than any of its previously released BB10 devices.

  • newcollector

    Brad, thank you for writing exactly how I feel. You must be my long list brother from another mother! Great article.

  • Hey Brad. Agree on the Passport. Unfortunately, I will not be able to pull the trigger on one as quick as you since I just got the Z30 to add to my stable, and it is awesome!!! I know I have THE BEST smartphone available right now and that is cool.

    I will be one of the many following this device closely and looking at it in stores when it’s out. The great news is you already have a superior device in the Z10, so you’re not hurting.