Nobody particularly cares for ads as they try to go about their daily communication and reading with their mobile device, but monetizing BBM may be in our best interest as it helps our favorite device producer to succeed and compete.
Aware of this, BlackBerry believes they have a way to minimize annoying their BBM users.
Our ad formats provide a great balance for both customers and advertisers. Our mobile ads appear in “Feeds” so that they blend seamlessly with updates from friends, not interfering with the BBM chat experience customers know and love. At the same time, the placements reach a highly engaged, highly targeted audience where they spend time.
BBM will also connect BBM Channel users with brands and businesses (now over 1.1 million channels) they may be interested in following within the Feeds area of BBM.
To assist in this goal, BlackBerry has chosen regional partners:
•Blyk will represent BBM globally, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto.
•Habari Media will represent BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.
This is how it will operate within BBM:
•Sponsored posts, which place content in the user’s BBM feed where they can click to download an app or access more information. Sponsored posts in a social media news feed are the best-performing type of ad unit that exists. Early BBM campaigns have delivered industry-leading click-through rates.
•Sponsored invites, BBM’s most native ad unit, offer brands a dynamic way to reach out to their most loyal customers, as well as to potential customers.
•Sponsored sticker packs, which provide brands a new way of visually communicating their brand message within conversations and linking to products, services, and promotional offers outside of BBM.
•Featured placements, which are the primary way for BBM users to discover new brands to follow in BBM Channels