In what appeared to be a crack at Apple, John Sims, who runs the smartphone pioneer’s global enterprise and messaging businesses, told The Australian Financial Review, of a recently signed deal, where Samsung will sell its products to a huge potential number of customers.
“It was important for them to see that we weren’t going to use the relationship to further our device business, Mr Sims said.
The device business is going to compete in the market, but the enterprise business is going to look at things from a different vantage point.”
“There is no question that Apple has some great qualities, but it is largely known as a consumer brand. If they want to succeed in the enterprise, then they will need to do some things differently.
“We are very open to more collaboration with different players, but there was a strong alignment between ours and Samsung’s focus on the enterprise.
We don’t share that with some of the other companies because they are focused on the consumer business and in some cases, the low end consumer business, which doesn’t interest us.”