BlackBerry / Marketing



I know, it seems like an oxymoron to include those words side by side but I’ve been thinking about this for months. To be more precise, ever since John Chen commented during the 25 Sept 2015 Quarterly Earnings Report that BlackBerry was exploring alternative distribution methods.

Those words may have seemed innocuous at the time but the implications for BlackBerry are huge. If true, BlackBerry would no longer have to rely on Carriers who seem more than happy to relegate BlackBerry devices to obscure, impossible to find areas of the store – and then only for a month or two. has been a fantastic outlet making unlocked devices available along with timely OS updates, but this was enough.

Earlier today I was pleasantly surprised to see the following in the Press Release-

DTEK50 will be available in a number of channels around the world, including more than 40 partners from electronics stores, carriers, VARs and distributors. This includes Rogers, Bell, TELUS, WIND, Videotron and SaskTel among others in Canada. In the U.S., DTEK50 will initially be available in Best Buy, B&H and Amazon. Availability of DTEK50 in additional global channels and countries will be announced in the coming weeks.



So ‘Watch this Space‘ as BlackBerry announces additional global channels in the coming weeks. Hopefully they will successfully create a paradigm where the Carriers no longer have a stranglehold on handset sales.


kayaker co-pilot Tucson, it's a dry heat!