BlackBerry just won’t die!! – Here’s why

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Hancock ©2008, Columbia Pictures.

As BlackBerry’s popularity declined over the last few years then (in more recent months) began to rise again, there have been a plethora of articles published in various corners of the media proclaiming the company’s imminent demise due to such issues as dwindling market share in the mobile device sector, failure to appeal to the general public, or a lack of popular apps and games.

Amidst this negativity, the hard-working folks at BlackBerry have taken the company back to its roots, channeling their collective efforts into what John Sims (BlackBerry’s president of Global Enterprises Solutions) has referred to as the “Four Pillars” of BlackBerry’s future success: Devices, QNX, BBM and BlackBerry Enterprise Server (or BES). There is one over-arching feature that binds Sims’ Four Pillars together, a feature which will ensure BlackBerry’s continued indispensability, a feature for which BlackBerry is unparalleled.

Security.

As we read about various online attacks on emails, companies and websites with increasing frequency, one name seems to keep cropping up: BlackBerry. The recent news reports that Russian operatives had hacked President Obama’s email all mention the fact that his BlackBerry remained secure, for example (read our article here), or last-years’ now-infamous Sony hack that resulted in the company re-issuing BlackBerry devices to their employees in order to keep functioning (read how other companies may vulnerable to a similar attack here).

The rise in numbers of connected devices, the increase in personal devices used in corporate environments, and our ever-more-internet-dependent lives will only serve to increase society’s need for privacy and security, and more and more companies (and individuals) are realising that BlackBerry is the only company that offers its users products designed with security in mind from the outset, rather than added as an afterthought.

A large number of the products BlackBerry offers to its corporate clients are available cross-platform, allowing the company to extend the benefits of its security to users of other, less secure mobile platforms. Examples of this are Samsung’s KNOX Enterprise Mobility Solution for Android devices, which is fully integrated into BlackBerry’s WorkLife and SECUSmart services, BBM Protected (offering end-to-end encryption for messages and available for iPhone, Android and BlackBerry 10 devices) or the recently-announced BlackBerry Experience Suite (read about it here).

BlackBerry recently announced initiatives designed to increase security for the Internet of Things (IoT) – namely CHACE (Centre of High Assurance Computer Excellence), which aims to end the current “fail-then-patch” approach to security through the creation of inherently secure software systems (read our article here), and BlackBerry subsidiary Certicom’s launch of its Managed Certificate Service, which can be used to secure both Sensor Networks and IoT applications (read the BlackBerry press release here).

In the coming years, inter-device connectivity (and the resulting need for security for those connections) will only gain in importance and with BlackBerry’s knowledge and expertise in this sector, it is likely to be around for years to come!

Jon Hunnings

(Step-)father & husband. I code directly on my #BlackBerry devices, in between blogs! Contact me via Twitter: @BrizBerryDevs or via email: brizberrydevs@utbblogs.com

  • Tracmila

    Nice one. The only thing that’s dying or dead is BlackBerry killing the naysayers expectations.

  • One other reason BlackBerry won’t die is… us!
    We who love BlackBerry won’t ever let it die…

    • Blackjack

      Bravo!

  • Berry_Goooood

    ‎But according to the Boy Genieass Johnny Gelt@rd himself and his band of misfit Appleites, BBRY was ‎supposed to be dead 2 years ago..    SMH

  • razrrob

    Great post briz!!

    Someone posted that BlackBerry should have shipped specially secured Passports to the White House for general use.

    As long as there are hackers and people expect privacy, there will always be a market for BlackBerry

  • TRUENORTH

    One of my i- buddies called me the other day, about the Obama hack. He joyfully announces any news that he thinks is anti-BlackBerry, and this time (at 8:00 AM) I was gleefully greeted with;

    “I see that the vaunted BlackBerry security has been smashed and all of Obama’s top security emails have been hacked!!!!”

    He could hardly control himself at all of this ‘good’ news and the thought that BlackBerry security had been ‘destroyed’, coupled with the horrible news of the theft of Obama’s ultra secret Emails had put him into an almost orgasmic state of mind.

    Until I told him to read the rest of the story, where it and any other credible reporters, clearly state, that it was not the BlackBerry phone or the BlackBerry servers that had been hacked and the emails were far from ‘secret’. My friend went from the heights of hysterical joy, to the depths of depression, in about ten seconds, at the realization that his carefully crafted ‘reality’ about the collapse of BlackBerry and it’s near death, was in fact, a lie.

    Besides, does anyone actually believe that Obama, that stupid man in the White House, is actually allowed to have secret high security emails?

    • Blackjack

      Ha ha poor iPhonians feeling the fear….

  • Blackjack

    Great point Briz!
    I think people and companies don’t want to admit it but security is becoming more and more important as we now seem to see a major hack a day. It leaves people feeling insecure, watched and vulnerable. Not a comfortable feeling.

  • bungaboy

    I am not sure who are more stunned. iPhonians or Samsunites! LoL

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