BlackBerry CEO John Chen wrote a blog which was published on the Inside BlackBerry website a few days ago. It was an open-letter that was specifically meant for those BlackBerry users still on legacy BBOS devices to give them taste of what’s to come with the new BlackBerry Classic.
This new device has a significant purpose, as it is meant to bridge the gap between those users on legacy BBOS 7 platform devices and are reluctant to migrate to the BB10 platform. Even though the BlackBerry 10 platform was launched almost 2 years ago, there is still a significant portion of BlackBerry’s userbase, including some enterprise customers, still on BBOS devices.
The Classic brings back the toolbelt that traditionally occupied the top row of the keyboard, but was removed in favour of touch capabilities and more screen real estate with the launch of the Q10 and Q5 keyboard devices last year. This toolbelt contains the navigation keys and the trackpad that many of its enterprise customers have been asking for.
In addition to bringing back the toolbelt, the BlackBerry Classic also provides the benefit of a modern, an extremely fast and responsive BB10 operating system, a faster browser, better processor and more memory. For those with BlackBerry Bolds, it will also be an increase in the screen size from 2.8 inches to 3.5 inches and much better resolution.
By including these features, BlackBerry’s is hoping that it will provide an incentive for these customers to migrate to the Classic when it becomes available after next month’s launch.
Source: Inside BlackBerry
To our loyal (current and former) BlackBerry users:
BlackBerry is driven by an urgent, obsessive focus on what matters: you. When we lose sight of what you want and you need, we lose you.
It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people.
But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.
BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day.
Of course, we’ve made quite a few enhancements around the edges and on the inside. The screen is bigger and sharper. Our application catalogue is growing. The BlackBerry 10 operating system incorporates all the best productivity and collaboration features on any mobile device, including the BlackBerry Hub and our all-new BlackBerry Blend.
Sure, we’ve got new BlackBerry devices that break the mold, including the BlackBerry Passport. But we also recognize that a lot of you continue to hang on to your Bold devices because they get the job done, day in and day out – just like you.
We get it, and we’ve got you covered.
Innovation is a word that gets used too often and carelessly. Innovation is not about blowing up what works to make something new – it’s about taking what works and making it better. In that sense, BlackBerry Classic represents the kind of innovation BlackBerry – and you – strive toward every day.
You don’t reinvent yourself every day; you take what you learned yesterday and sharpen it today. You drive change – often on your terms, but sometimes not. That you keep going regardless is what distinguishes you as a grown-up. You’re in it for the long haul.
So is BlackBerry. The things you remember about BlackBerry that made you better are better than ever with BlackBerry Classic. BlackBerry Classic is for you, as is everything we do every day.
We are committed to earning your business – or earning it back, if that’s the case. In the weeks ahead, BlackBerry will be sharing more details about Classic that we think you’ll like. In the meantime, we encourage you to visit BlackBerry.com/Classic to see for yourself why BlackBerry Classic is aptly named.
John S. Chen
Executive Chair and CEO
So there you have it folks. CEO John Chen listens to all his customers and makes it his priority to accommodate their needs. He is not only focused on those already on the BB10 platform, but he is also listening to those on BBOS who have not migrated. The upcoming release of the Classic is expected to give these BlackBerry Bold users the features that they crave, but on the BB10 platform.
It just goes to show that CEO Chen knows his customers well and will ensure that their needs are met. It also enables BlackBerry as a company to benefit from the transition of more of its customers to the BB10 platform and a growth in that userbase, which is very important for the company.
Are you planning to get the BlackBerry Classic when it becomes available next month? Personally I do know several people who still have their 9900 Bolds and others with Q10’s and Q5 that have told me that they will be getting the Classic. Most likely I will get it as well.
Let us know your thoughts in the comments