During the Quarterly Earnings Report on 01 April of the year, in typical John Chen fashion, he laid out an idea, no a plan, a radical plan to increase handset sales. How you may ask? By bypassing the biased Carriers and setting up a direct sales network. In order to gauge the customers temperature the e-commerce team has been gathering feedback from various channels and is pleased with the positive feedback.
According to Nicholas C. Greene at Inside BlackBerry, there are 6 reasons businesses should consider direct sales-
1. Cost and Convenience
2. Superior Selection
3. A Direct Line for Support
4. Fast Delivery and Deployment
5. Deeply Personalized Service for Customers
6. Superior Security and Productivity
There are a myriad of reasons for both sides to take advantage of this WIN-WIN situation including cost, ease, support, and lack of biased middlemen.
There’s never been a better time to come DIRECTLY #BackToBlack!
You can read the entire article here.