BBM 2.1 is now rolling out in BlackBerry World (and also available in lesser stores for other platforms) bringing with it BlackBerry’s first foray into monetizing the worlds greatest Messaging service in the form of BBM Stickers.
Alongside this is the ability to share photos in multi-person chats and file transfers have been increased from the previous 6Mb to a whopping 16Mb, a very welcome change we have all been crying out for for some time.
Sticker packs will be available initially as free or $1.99 (or local equivalent) and we’re fascinated to see how people take to them. To our minds it’s a great non-intrusive way to start to monetize BBM so let’s hope they’re a great success.
Oh, and don’t forget to tell your non-BlackBerry friends!
The more money we can get out of them the better!
And, in case we’ve missed anything…
BBM Chats Just Got More Fun with the Introduction of Stickers
Multi-Person Photo Sharing and Larger File Transfers Round Out New Features
Waterloo, ON – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced an update of BBM™, a leading mobile messaging platform for private and secure communications, that allows customers to further personalize and enhance their chat experiences.
Available for download later today from the respective app stores for the Android™, BlackBerry® and iOS® platforms, BBM will now offer stickers – larger, bolder and more expressive images than emoticons – that BBM users can add to their BBM chats. Customers will be able to purchase and download sticker packs from the new BBM Shop found in BBM.
“Stickers are another great example of how we’re making the BBM experience more engaging and fun for our customers,” said David Proulx, Senior Director, BBM at BlackBerry. “Stickers let you personalize your chats and strike the right chord with people around the world who rely on stickers in chats when they connect with colleagues, family, friends, peers and partners.”
BBM customers will be able to download a variety of sticker packs right inside BBM from the BBM Shop. Each sticker pack contains between 20 and 25 stickers and features content developed by talented artists or relating to a theme or a character like CosCat, Gilbert’s Tales or Bubble Bot, as well as sticker packs featuring content from popular brands including Shaun the Sheep and WWE. To start, sticker packs will either be offered for free, or cost US $1.99, or an approximate equivalent amount in the local currency, and will be billed through the device’s app store.
With WrestleMania 30 just around the corner, WWE is planning to give away a free sticker pack to its fans through BBM. In addition, a free sticker pack created by BlackBerry featuring favorite BBM emoticons will be available to all BBM customers that download the new update. BlackBerry plans to add new sticker packs on a regular basis.
In addition to stickers, BBM customers can now easily share photos in multi-person chats*. Photos will be delivered in the chat as a thumbnail that can be opened to reveal the image in full size. BBM customers can also now send higher quality photos, videos and presentations thanks to larger in-chat file transfers. Files up to 16MB can now be shared in a chat, an increase of 10MB.**