The BYOD movement has certainly fostered competition in the MDM/EMM space. It seems as though some of the competitors choose to market their solutions with their own versions of the facts when it comes to comparing against the industry gold standard, BlackBerry Enterprise Service (BES).
One common theme is comparing against older versions of BES, while completely discounting the fact that BES10 can secure BlackBerry, Android and iOS devices, and that the upcoming BES12 release in November will add Windows Phone 8 support as well. Seriously, Good and MobileIron, if your marketing campaigns are based on omissions and misrepresentations of the competition, what does that really say about the quality of your product? Thankfully, BlackBerry is providing you, and the rest of the enterprise space, with the answers.
Oh, and it may be time to reconsider your approach because as of the inception of the EZ Pass Program this past March, BlackBerry has added 1.2 million BES10 licenses, and about 100,000 came from clients that switched away from competing MDM/EMM providers, like, you guessed it, YOU. Below is the full article from the BlackBerry Fact Check blog:
Company leaders are often asked to comment on competitors. It puts them in a tough position. On one hand, it’s a chance to crow a bit about why their products are better than the competition. On the other hand, it’s tough to be an expert on every aspect of a competitor’s product. Which brings us a fun little fact check called “Are You Sure?”
First up is Christy Wyatt, CEO, Good Technology. In a recent interview, she said:
“The way that [BlackBerry] ensured bad data didn’t get on the devices, they just prevented you from putting anything on the device. So IT managers when they ended up on BlackBerry devices pretty much shut everything off.
If you try to say, ‘OK, I’m not going to buy you a BlackBerry device, I’m going to buy you an iPhone or an Android device,’ it’s very easy to believe that the way you then secure that device is, you try to replicate what BlackBerry did, through device management.
The challenge with that is that you’re going to get the same user experience just on a different device, which is you’re going to turn off people’s Facebook, you’re going to turn off their cloud access, you’re going to tell them they can’t install things — and you’re going to get organ rejection by the end user.”
Are you sure, Christy?
Your characterization of BlackBerry is really out of date. BlackBerry Enterprise Service (BES) 10 allows users to have full access to sensitive corporate data and applications, while continuing to enjoy personal apps like Facebook. That’s true using BlackBerry Balance on BlackBerry 10 devices and Secure Work Space on iOS and Android devices. When BES12 launches in November, we’ll extend this capability to Windows Phone 8 devices as well.
Using BES, regulated companies can have FIPS and FOC certified security for corporate data and give their employees access to personal apps and services. That’s BlackBerry today.
Like Christy, MobileIron CEO Bob Tinker is stuck in the past when it comes to BlackBerry. He said in a recent interview:
“We don’t actually see them [BlackBerry] inside competitive customer deals. We just don’t see them. There’s probably two reasons for that. One, choice. CIOs want to bet on mobile IT that’s neutral. BlackBerry is a conflict of interest. And, two, enterprise mobility is a strategic decision, so they [IT] will buy the best product. BB is now just joining the party for platform independence three years late. One of the biggest arbiters of who is big is Gartner. We were in the leaders’ quadrant.”
Are you sure, Bob?
You’re under the impression that there’s only one way to incorporate BlackBerry into enterprise IT. That hasn’t been true for a while now.
We’re seeing a lot of interest in BES precisely because it gives companies the flexibility to manage iOS, Android, BlackBerry and — coming in November — Windows Phone 8 devices. And, if enterprises would prefer to use another Mobile Device Management (MDM) platform to manage BlackBerry devices, they can do that too: BlackBerry is partnering with AirWatch, Citrix, SAP and IBM to allow their MDM platforms to manage BlackBerry 10 devices.
While we respect Gartner, we think the biggest of arbiter of ‘who is big’ is the customer. BlackBerry continues to have the largest customer base among all Enterprise Mobility Management (EMM) platforms. And, interest in our secure EMM platform, BES10, continues to grow quickly as we’ve seen more than 2,600 enterprises — comprising 1.2 million devices —sign up to try BES10 through our new EZ Pass program, which launched just a few months ago.
And Bob, we absolutely agree that IT decision makers should do their homework and buy the best product. That’s why we’re especially proud that more than 100,000 of licenses issued through EZ Pass were trade-ins from competing platforms such as Good Technology and, yes, MobileIron.
Are you sure?
If you are an IT decision maker, make sure that you explore what BlackBerry can do to support your enterprise.
And now you have the facts.