BlackBerry continue to increase their Athoc platform in Australia with more organizations that join the Melbourne Shield.
RMIT University, Deakin University and Vicinity Centres first to sign-up to new public safety initiative launched by BlackBerry and its partner, Crisis Shield
MELBOURNE, AUSTRALIA and WATERLOO, ONTARIO–(Marketwired – Dec. 4, 2017) – BlackBerry Limited (NYSE:BB)(TSX:BB) and crisis management specialist, Crisis Shield, (formally Briggs Communications) today announce three leading Australian organizations have joined the partners’ people safety initiative, ‘The Melbourne Shield‘. Shopping center giant, Vicinity Centres, and tertiary institutions Deakin University and RMIT which have large campuses spread across hundreds of buildings, have all joined the program to help protect the thousands of people visiting their premises and surrounding areas in the city.
Launched in June 2017, ‘The Melbourne Shield’ people safety initiative was established by BlackBerry and Crisis Shield to help organizations in the central business district (CBD) of Melbourne to quickly connect with each other during an incident, particularly where there are mass gatherings of people such as concerts and sports events. Combining Crisis Shield’s incident management expertise with BlackBerry® AtHoc, a secure crisis communication platform, members of the Melbourne Shield, such as security managers in charge of large public venues, can share trusted alerts through an encrypted network. As an incident is happening, this can help them to better coordinate responses and inform safety-critical decisions, such as whether to stay or evacuate immediately.
“Public safety is a growing issue worldwide, especially for major cites that attract mass gatherings of people, so we are really pleased to see these Australian organizations leading by example with strong incident response strategies in place to protect their employees, customers and students,” said Alex Manea, Chief Security Officer, BlackBerry. “Any city or organization is vulnerable in times of crisis, whether it is a natural disaster, terrorist threat or a cyber-attack. As incidents happen quickly, the most important thing for decision-makers is to receive and share correct information, then act on it quickly to keep people safe. BlackBerry AtHoc provides Melbourne Shield members with that capability, we look forward to expanding the program together with Crisis Shield in 2018.”
Allan Briggs, Managing Director at Crisis Shield adds, “Our aim is to help Melbourne’s public venues and businesses protect their people and share accurate information quickly during critical incidents. We are only just getting started, so we are thrilled to see some of the city’s most well-known institutions such as RMIT, Deakin University and Vicinity Centres be among the first to join The Melbourne Shield, which is a great example of public safety best practice for other cities to learn from. As we welcome more members in the future, it will equip a larger group of trusted individuals with good intelligence to enable better decisions during emergencies in the CBD. Ultimately, it can be used as a tool to help protect the entire Melbourne city area.”