AtHoc’s Networked Crisis Communications
When chaos strikes, a prompt and precise response is the most productive. BlackBerry’s AtHoc brings these solutions to agency heads and business owners in their blog, a great resource for any owner/operator. It’s encouraging to see a company focused on educating the public. It mitigates the mob mentality that often takes over during intense situations. It’s simple: people are less likely to freak out in a crisis, if expectations are clear.
The keys to proper execution of a mass notification system are connectivity, communication, automation, clear policies, and continued training. This removes a lot of room for error or miscommunication, and all these factors play a role in ensuring the dissemination of information flows smoothly. Ultimately, following these guidelines increases positive outcomes and saves lives in a major crisis.