Apple’s vision of the iOT



Earlier today a few of us were discussing the Internet of Things (IoT) and the burgeoning potential it has to touch and effect all our lives in so many ways. As with all large undertakings there will be partnerships, collaborations and ultimately a set of standards to rule various sectors for uniformity, functionality, and security. Samsung, Google, and IBM are a few names that come to mind, but there are also some quieter companies working behind the scenes to help make it happen. One of those is QNX who is strategically positioned to make itself a vital cog in the IoT machine. So you may be wondering, why there is a blurry picture of Tim Cook leading this article? The simple answer is that Apple has a very myopic view of the IoT. Their ‘walled-off-garden’ paradigm is 100% antithetical to the concept of the IoT. Remember, their collaboration with IBM was for business/enterprise apps – it was never intended to address the IoT.

Recently an article by the Motley Fool went so far as to suggest Apple has a 3-pronged strategy to address the IoT via their HomeKit, Apple Watch, and automotive sector.  Here is what Forbes had to say about the Apple’s HomeKit-

However, as someone who has already spent about $3,000 buying a variety of connected products that range from switches and thermostats to locks and automated shades, I can’t really invest in HomeKit. I don’t want to buy new products and since my day-to-day phone is an Android and my husband’s is an iPhone 6, this just isn’t the platform for us. If you haven’t invested yet in home automation and everyone in your house is on an iPhone 6s handset (or soon will be), then HomeKit could be the easy way to step into home automation. But it’s not the panacea I had hoped for and there is still a learning curve when it comes to naming devices and figuring out how to group things and bring devices together.

In some ways that’s the fun of making these systems work for you, but for many it may be exactly what makes them back up that pricey door lock and bring it right back to Home Depot or Best Buy and demand their money back.

Regarding the Apple watch, how does a watch with anemic battery life that is limited to just one ecosystem demonstrate interconnect-ability and sustainability?

Finally, the automotive piece is a longshot at best. Don’t forget, Apple is a company that required up to 800 engineers to build an iPhone camera! How many engineers would be required to build a car?? Personally I would trust QNX with their automated driving technology – the same QNX that handles critical tasks such as air traffic control systems, surgical equipment, and nuclear power plants.

While Apple has more than enough money to buy up companies and cobble together their vision of the IoT with their deep pockets, this model could easily fail for the obvious reason – to what degree will the newly acquired companies be able to communicate with each other? Especially since their parent company was built from the ground up as a Walled-off-Garden.


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