We give Apple a lot of flack around here. After all, they make it quite easy. Constantly spouting off about innovation as they produce the same phone year after year. Having huge events when they add ‘new’ tech to their phones that we have had on ours for the last 2-3 years. Running out to patent things that they didn’t invent and that others have been using for… well, it feels like forever with most things that they steal patent.
Yes, they really do make it too easy. You can’t really expect us to be quiet and not make fun of it can you? Come on now. My name’s not Kevin.
But at some point, Apple will do something that will give us pause. Apple will invent/create/produce something that makes us say ‘wow, that really happened?’
We’ve reached that point.
And it’s not what you think.
We’re not talking about their patent for a flexed phone, no, others beat them to that, and did it on purpose, while Apple’s patent was probably just a response to their accidental bendy phone. We’re not talking about their touch display that will measure the amount of force used, which leaves me wondering how well it will actually work on shattered iPhone screens. And we’re surely not talking about the expected 2 GB of memory on the upcoming S model. One would have to be quite simple to be excited about Apple adding old tech to their phones. Again.
No, we’re talking about the pinnacle of Apple innovation. When we heard of this evolutionary leap (hey, who else is excited about the BlackBerry Leap!?) for Apple, we had to pause. They produced something that really made us say ‘wow, that happened?’
This week, Apple was granted a patent for a lanyard. A lanyard to, y’know, hold on to your iPhone. Or iPod.
It actually makes a lot of sense, iToys are very fragile, so users should have some method to keep from dropping them. And iPhones are bendy, so can’t be placed in pockets. If only there was some way to attach the phone to the user for everyone’s safety! Well, thanks to Apple’s new patent. There is! Kudos Apple!