It was hard but I watched the Keynote from Apple yesterday, mainly to see how they introduce the new products that they release. Basically what I learned is that they use BIG words for the same specs that we saw on BlackBerry devices and other vendors, not just in the smartphone world.
Take for example the Apple TV 4k. Apple announced that they support 4K HDR and let people believe that they are the first in the world to do so. But a simple fact check will find that Netflix has supported this technology for over a year. Innovative? Not sure.
Lets move to the main course with the new iPhones. First they claim that the iPhone 8 has the best camera ever, and after that they claim that iPhone X has the best camera in the world of smartphones, ignoring better specs camera from KEYone and Samsung Note 8.
Apple love to declare that they have the best specs mainly because nobody really knows the real specs as I said before, they go behind BIG words.
- Super Retina HD display – Its actually just HD display with maybe more colors, nobody really knows
- A11 Bionic chip with 64-bit architecture – Big words for Octa Core chip. like every one has today
- Lasts up to 2 hours longer than iPhone 7 – Really? That is how you describe your battery ? It’s not like the iPhone 7 lasted too long, so now iPhone X users will have 10 hours of battery?
iPhone users love those big words. It makes them feel better and stronger compared to other users.
Now lets talk about gestures. I’m not the only one who thinks that iPhone X software is BB10. We know that BlackBerry 10 engineers moved to Apple when BlackBerry started their transition to Android and software solutions. But hey, on BB10 it looked better.
The bottom line is that the only new feature is the Aemoji. That looks pretty nice… and funny. It took them 10 years to build what BlackBerry made in 2012. And to make this event for Emoji feature is just too much I think.